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Introduction Effective channelmanagement is essential for companies looking to expand their market reach and drive revenue growth in today's competitive business landscape. This comprehensive guide will give you an in-depth understanding of channelmanagement, its core disciplines, and best practices.
As more companies today leverage partners as a vital component of a go-to-market strategy, having world-class channelmanagement is more critical than ever. Your channel efforts need to focus on how you will win with partners in a competitive context. The six disciplines of channelmanagement.
As more companies today leverage partners as a vital component of a go-to-market strategy, having world-class channelmanagement is more critical than ever. Your channel efforts need to focus on how you will win with partners in a competitive context. The six disciplines of channelmanagement.
Paul and I talk about the top channelmanagement mistakes that many vendors make and he shares some big opportunities for you in partner automation. I think the key to having a successful partner portal, a successful partner strategy, is to know: if I'm a partner, and I show up, what am I here to do? Let's go!
Improved Data-Driven Decision Making AI enables channelmanagers to make informed decisions by analyzing vast datasets, identifying patterns, and predicting market trends, thereby enhancing channel sales enablement. Data-driven strategies enhance sales effectiveness and partner engagement.
Annual planning in channelmanagement can be either a business burden or a huge growth tool. With industrial sales channels and distribution, the key to shifting from burden to growth is to shift the way we think about the channel relationship strategy. While they’re not enjoyable, they should be valuable.
Salt Lake City – April 26, 2019 – For the fourth year in a row, channel leaders from the world’s top corporations are flocking to Utah for ImpartnerCON19, the global Partner Relationship Management (PRM) pure-play leader’s annual customer and channelmanagement summit.
Whether you are starting a new channel program from scratch or managing an established channel program, building partner relationships for new and existing partners should be an essential part of your channelstrategy. Imagine having a product or service ready to launch on a large scale. Avoid Outsourcing.
The lesson channel professionals should take away from this experience isn’t that they can cope with disruptions, but the importance of building and maintaining digital platforms for partner engagement and having strategies to help channelmanagers and partners remain focused and productive. .
Table of contents: Recruiting the wrong channel partners. Tip #1: Have a well-defined channelstrategy. Tip #3: Keep a scorecard for channel partners. Evolving your channelstrategy as you grow. Have the resources and mindset to support large channel partners. Recruiting the wrong channel partners.
Introduction Effective channelmanagement is essential for companies looking to expand their market reach and drive revenue growth in today's competitive business landscape. This comprehensive guide will give you an in-depth understanding of channelmanagement, its core disciplines, and best practices.
Tips: Develop strong negotiation strategies, understand partner motivations, and focus on creating win-win situations. Analytical Skills Importance: Analytical skills are necessary for evaluating partner performance, market trends, and the effectiveness of channelstrategies.
We will discuss how modern technologies such as Partner Relationship Management (PRM) systems and advanced analytics simplify their implementation and offer insights on leveraging these strategies for maximum impact.
In a powerful new global study by leading independent technology analyst firm Research In Action (RIA), seven key trends have emerged that will set the pace for how top channelmanagers and marketers optimize the performance of their channel in 2020 and beyond. Channelmanagement and marketing can feel like quite a challenge.
Diagnosing channel effort performance, or health, can be done quickly, but if done incorrectly will lead to stagnant and potentially declining business results. The first and most important element of any channelmanagement plan is the Channel Health Index. But that isn't easy.
But there was a universal truth from the Singer channel development experience. Key Lesson from the Singer ChannelStrategy: A supported, enabled, effective, and profitable channel will far outsell a direct-only sales strategy. Or perhaps this was a different time and a different set of circumstances.
You need to re-examine the effectiveness of your channelmanagement efforts. If you are a channel chief your primary role is to generate channel sales. Learn the five key attributes of a great channel revenue acceleration engine. The key is to understand the key drivers of channel revenue acceleration.
Check out the episode below to learn more about using data in the channel space, evolving a channel program from transactional re-selling to a services-based model, and what traditional technology firms can learn from cloud companies. Highlights of the conversation include: What's unique about channelmanagement at Snowflake.
Impartner is a community of highly professional and passionate experts in channelstrategy, not only for the technology they bring to the table but also for the whole team – the whole support they provide,” Maurer said. “I If you’re ready for a demo on how Impartner can transform your channel operations, click here.
Serving SMB up to enterprise technology companies, Channeltivity offers a cloud platform for automating partner relationship management. Offering two integrative editions with Hubspot CRM and Salesforce CRM, the Charlotte-based vendor can optimize the flow of indirect sales data to inform channelstrategy.
Impartner’s PRM integrates marketing into your business strategy. Channelmanagement software will allow your partners to market their unique value-added solutions and distribute complete and accurate content. Optimization of your channelstrategies. Amplification of your message to more people.
Developing an understanding and maintaining a line of sight into the strengths and weaknesses of your channelstrategy is integral to driving revenue acceleration through the partner channel. Managing your partnership community to ensure it contains the right mix of partners is vital to sound channelmanagement.
Developing an understanding and maintaining a line of sight into the strengths and weaknesses of your channelstrategy is integral to driving revenue acceleration through the partner channel. Managing your partnership community to ensure it contains the right mix of partners is vital to sound channelmanagement.
The lesson channel professionals should take away from this experience isn’t that they can cope with disruptions, but the importance of building and maintaining digital platforms for partner engagement and having strategies to help channelmanagers and partners remain focused and productive. .
New Impartner Channel Chief Advisory Board assembles powerhouse group of channel thought leaders from those who regularly generate headlines, present keynotes at top channel forums, curate leading channel events, and are trusted channel advisors for top corporations worldwide.
Businesses often struggle to gain insights into how their channel partners are performing, making it difficult to optimize strategies, allocate resources, and make informed decisions. This lack of visibility into channelstrategy can lead to inefficiencies, missed opportunities, and an inability to measure ROI effectively.
Best practices for selecting a channelmanagement platform. When is a solution necessary for channelmanagement? Which organizations should adopt a channelmanagement tool? Top challenges alleviated by a stellar channelmanagement platform. Event management. Consideration #3: X factor.
One-click QBR exports allows for more frequent and more effective partner performance management How Can you Tell if You Need Better Partner Business Planning in your Organization? CAMs: Do you have channelmanagers in your organization? Bus Plan: Do you conduct partner business planning and QBRs today (or want to)?
ImpartnerCON is about bringing together our customers and channel authorities that represent the future of the industry— driving, defining and implementing marketing and channelstrategy ,” said Brad Pace, COO at Impartner. “ grow their channel revenue by an average of 32.3% 19-21, in Salt Lake City, UT. About Impartner.
Effective channelmanagement is all about driving customer wins, managingchannel sales, and building market coverage. As a channel leader, it is your role to ensure you plan effectively to have the right number of partners in the right places to drive the right results. Step 4: Validate your groupings.
Are you fully committed and staffed for partner/channel GTM execution? Lack of partner/channelstrategy and plan The key questions to ask are the following: Do you have a strategy that has executive commitment? Has the strategy been communicated and rolled out to your organization? Do your key stakeholders (e.g.,
With Impartner’s new Channel Flow workflow engine, channel pros can now instantly update the flow of their partner management systems in response to the changing needs of their business. Channel Flow ushers in a new era of nimbleness for channelmanagement.
I have built/managedChannel programs and have worked with hundreds of Channel vendors and partners over the years. The reason for their issues is always, invariably, the channel program, the channelstrategy or, most often, the lack thereof.
This will help you avoid costly missteps within your channelmanagement efforts. Concentrate your channel efforts. The third and final competent you need for success is to bolster your own channelstrategy. Right now, we recommend you reconsider your onboarding and activation strategy for two reasons.
It also allows channel leaders to measure both individually and as an aggregate. Partner sales are an essential measurement for any channelmanagement effort, but sales are only one way partners contribute to a tech company’s success. Depending on your overall business strategy, you can weigh the FRY components.
It also allows channel leaders to measure both individually and as an aggregate. Partner sales are an essential measurement for any channelmanagement effort, but sales are only one way partners contribute to a tech company’s success. Depending on your overall business strategy, you can weigh the FRY components.
Taking these factors into consideration can save you time, money, and aggravation as your channelstrategy and programs scale with success. Want to learn more about building a channel? Get your complete copy of Impartner’s Ultimate Field Guide to Starting a Channel here.
Traditional channelstrategies have focused on optimizing these relationships to maximize reach and sales. Traditional Partnerships : Objectives are centered around sales growth, market expansion, and channelmanagement. Distribution Efficiency : The effectiveness of getting products to market and managing inventory.
Our fifth Channel Chats episode features Raegan Wilson and Kate Caday , leaders of channelmanagement and sales transformation at Spur Reply. Raegan owns the firm’s platform alliance relationships and leads the channel automation and optimization strategy. RAEGAN : Thank you for joining us for a Channel Chat on PX.
But the rewards of good channelmanagement can fuel growth like an accelerator. There are several steps you should follow to magnify the results of your partner efforts: Align your team to the drivers behind your channelstrategy. Using partners often means less control, less predictability, and less access to customers.
It included insights from a diverse array of thought leaders, including customers utilizing co-selling strategies, market analysts, platform vendors, and prominent partner leaders. The guide sparked significant interest and spurred lively discussions within the industry.
And what channel leaders can do differently in the ‘age of ecosystems’ Today's guest brings years of business development experience and wisdom from around the globe, and from both sides of the channel. He has decades of experience building channel and partner ecosystems. from the University of Zurich.
Channelstrategies today require tools that extend beyond basic management capabilities. Partner Relationship Management (PRM) systems are evolving to meet these demands. This blog explores why next-gen PRM is essential for channelstrategies in 2025 and how it drives business growth. What Is Next-Gen PRM?
Mindmatrix, the leader in Ecosystem Orchestration Solutions (EOS) , like next-gen Partner Relationship Management (PRM) , partner marketing automation , channel enablement tools and alliance management software , is redefining the future of ecosystem orchestration with its AI-powered solution, BridgeAI.
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