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As more companies today leverage partners as a vital component of a go-to-market strategy, having world-class channelmanagement is more critical than ever. Your channel efforts need to focus on how you will win with partners in a competitive context. The six disciplines of channelmanagement.
As more companies today leverage partners as a vital component of a go-to-market strategy, having world-class channelmanagement is more critical than ever. Your channel efforts need to focus on how you will win with partners in a competitive context. The six disciplines of channelmanagement.
Diagnosing channel effort performance, or health, can be done quickly, but if done incorrectly will lead to stagnant and potentially declining business results. The first and most important element of any channelmanagement plan is the Channel Health Index. But that isn't easy.
Marketing, sales, and if you have it, a channel or partner ecosystem all need to be interlocked together in order to be successful. The degree to which that interlock happens is the degree to which companies that have partner and channelstrategies are successful.
A well-constructed messaging framework creates a clear and consistent direction. But the rewards of good channelmanagement can fuel growth like an accelerator. There are several steps you should follow to magnify the results of your partner efforts: Align your team to the drivers behind your channelstrategy.
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