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Annual planning in channelmanagement can be either a business burden or a huge growth tool. With industrial sales channels and distribution, the key to shifting from burden to growth is to shift the way we think about the channel relationship strategy. While they’re not enjoyable, they should be valuable.
What are channel operations and their vital role in partner program management? Typical roles in a channel operations team include: Director of channel programs and operations This role typically oversees the channel program team, partner commissions, operations and support.
This will help you avoid costly missteps within your channelmanagement efforts. For example, Dell recently announced a new financing program that allows businesses to purchase a variety of products and services — including through partners — with no interest and deferred payment terms. Concentrate your channel efforts.
Effective channelmanagement is all about driving customer wins, managingchannel sales, and building market coverage. As a channel leader, it is your role to ensure you plan effectively to have the right number of partners in the right places to drive the right results. Step 4: Validate your groupings.
You need to manage internal stakeholders across finance, marketing, products, and the executive suite. Re-evaluate your sales channels and coverage model. But the rewards of good channelmanagement can fuel growth like an accelerator. For many companies, having partners means having scale.
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