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Solving Common ChannelManagement Issues In today’s complex B2B ecosystem, traditional Partner Relationship Management (PRM) software is often criticized for its inability to keep up with the fast pace of partner-led and influenced deals. Partnermanagement isn’t obsoleteit’s evolving.
As more companies today leverage partners as a vital component of a go-to-market strategy, having world-class channelmanagement is more critical than ever. Your channel efforts need to focus on how you will win with partners in a competitive context. The six disciplines of channelmanagement.
Sales Through the Channel: Developing and executing effective sales strategies to increase sales through the channel is a primary goal. This includes identifying opportunities, setting sales targets, and driving revenue growth. This includes training sessions, providing sales collateral, and ongoing support.
You need to re-examine the effectiveness of your channelmanagement efforts. If you are a channel chief your primary role is to generate channel sales. Your job is to create revenue acceleration – you want to push sales beyond the natural organic growth. Clear channelstrategy. You can do this too.
But there was a universal truth from the Singer channel development experience. Key Lesson from the Singer ChannelStrategy: A supported, enabled, effective, and profitable channel will far outsell a direct-only sales strategy. Or perhaps this was a different time and a different set of circumstances.
Developing an understanding and maintaining a line of sight into the strengths and weaknesses of your channelstrategy is integral to driving revenue acceleration through the partnerchannel. Managing your partnership community to ensure it contains the right mix of partners is vital to sound channelmanagement.
Developing an understanding and maintaining a line of sight into the strengths and weaknesses of your channelstrategy is integral to driving revenue acceleration through the partnerchannel. Managing your partnership community to ensure it contains the right mix of partners is vital to sound channelmanagement.
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