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Businesses often struggle to gain insights into how their channel partners are performing, making it difficult to optimize strategies, allocate resources, and make informed decisions. This lack of visibility into channelstrategy can lead to inefficiencies, missed opportunities, and an inability to measure ROI effectively.
Traditional channelstrategies have focused on optimizing these relationships to maximize reach and sales. Traditional Partnerships : Objectives are centered around sales growth, market expansion, and channelmanagement. Distribution Efficiency : The effectiveness of getting products to market and managing inventory.
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