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Webinar attendance is up. One vendor told me they had more than 400 partners join a webinar. The number of p artners using tools provided by channel programs is also increasing. Automation and systems aren’t useful without a strategy and intent. Here are some resources: 2112 COVID-19 Channel Impact Research.
Paul and I talk about the top channelmanagement mistakes that many vendors make and he shares some big opportunities for you in partner automation. I think the key to having a successful partner portal, a successful partner strategy, is to know: if I'm a partner, and I show up, what am I here to do? Let's go!
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Webinar attendance is up. One vendor told me they had more than 400 partners join a webinar. The number of p artners using tools provided by channel programs is also increasing. Automation and systems aren’t useful without a strategy and intent. Here are some resources: 2112 COVID-19 Channel Impact Research.
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New Impartner Channel Chief Advisory Board assembles powerhouse group of channel thought leaders from those who regularly generate headlines, present keynotes at top channel forums, curate leading channel events, and are trusted channel advisors for top corporations worldwide. Click here to sign up for the webinar.
Traditional channelstrategies have focused on optimizing these relationships to maximize reach and sales. Co-Hosted Events : Brands can team up with influencers and channel partners to host webinars, live streams, or virtual events. Their feedback and purchasing behavior are critical for the success of the product.
Businesses often struggle to gain insights into how their channel partners are performing, making it difficult to optimize strategies, allocate resources, and make informed decisions. This lack of visibility into channelstrategy can lead to inefficiencies, missed opportunities, and an inability to measure ROI effectively.
I have built/managedChannel programs and have worked with hundreds of Channel vendors and partners over the years. The reason for their issues is always, invariably, the channel program, the channelstrategy or, most often, the lack thereof.
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And what channel leaders can do differently in the ‘age of ecosystems’ Today's guest brings years of business development experience and wisdom from around the globe, and from both sides of the channel. He has decades of experience building channel and partner ecosystems. You could do webinars and training.
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