ZinFi

JUNE 30, 2016

Weve already explored in multiple earlier articles the complexity of channel management. Weve also written about how global market requirements can have a tremendous impact on channel policies and programs, and on how a company goes to market.

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Channel management Channels and alliances Insurance Banking 52

ZinFi

MARCH 20, 2023

What Is Channel Management? The word channel indicates a passageway through which something flows. These channel partners act as a kind of mechanism that enables the orderly flow or distribution of products and services from the vendor to the end customer.

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Channel management Channels and alliances Credit Finance 52

PLM Alliances

AUGUST 21, 2022

As more companies today leverage partners as a vital component of a go-to-market strategy, having world-class channel management is more critical than ever. By some estimates, as many as 70% of alliances fall short of expectations for both the partners and the vendor. The six disciplines of channel management.

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Channel management Successful channels Channels and alliances Co-Alliance 52

Zift Solutions

APRIL 6, 2022

Zift Solutions to Sponsor Alliance of Channel Women Networking Event on the Main Stage at Channel Partners Conference & Expo on April 11 CARY, N.C. Networking Event, kicking off the Channel Partners Conference & Expo in Las Vegas. Were grateful for their steadfast support of the Alliance of Channel Women.

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PLM Alliances

APRIL 15, 2023

Introduction Effective channel management is essential for companies looking to expand their market reach and drive revenue growth in today's competitive business landscape. This comprehensive guide will give you an in-depth understanding of channel management, its core disciplines, and best practices.

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Channel strategies Channel management Successful channels Collaboration 52

PLM Alliances

APRIL 17, 2023

Companies increasingly rely on partner networks and alliances to maximize their reach and capitalize on new opportunities. To manage these channel partnerships effectively, it is crucial to establish and maintain strong relationships with key partners.

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Channel management Channels and alliances Collaboration Government 52

PartnerTap

JANUARY 11, 2021

This sort of neutral, “Switzerland”, digital partner platform will allow channel and sales teams to securely share data that helps you grow revenue together. Channel and alliance managers now have the ability to control what is being shared with their partners. This is exactly why we built PartnerTap.

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PartnerTap

DECEMBER 14, 2020

Channel managers can use it to find out which rep they need to contact to start working on a sales call. To learn more about sales, alliance partnerships, and channel sales, follow us on LinkedIn. This increases pipeline and drives more sourced and influenced revenue from each one of your partners.

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PLM Alliances

APRIL 14, 2023

This article will explore the importance of cross-functional alignment in channel management, discuss best practices for successful implementation, and offer advice on evaluating the effectiveness of your alignment efforts. Cross-functional alignment helps eliminate redundant efforts and ensures that resources are used efficiently.

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Channel management Collaboration Utilities 52

Mindmatrix Blog

FEBRUARY 6, 2025

As business ecosystems become increasingly complex, companies are moving beyond basic partner management to a more holistic ecosystem orchestration approach. This shift is driven by the need to optimize partner engagement, enhance collaboration, and drive revenue through strategic alliances, co-marketing, and co-selling initiatives.

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Ecosystems Co-Alliance Channels and alliances Life science 52

Mindmatrix

DECEMBER 14, 2021

In a channel network, this is easier said than done. A channel manager has to work across different organizations. So, if a uniform set of standards is impossible, how can channel managers make sure that prospect information flows freely yet securely within the channel network? .

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Channels and alliances Channel alliances Channel management Ecosystems 97

Magnetrix

JUNE 24, 2021

Table of contents: Recruiting the wrong channel partners. Tip #1: Have a well-defined channel strategy. Tip #3: Keep a scorecard for channel partners. Evolving your channel strategy as you grow. Have the resources and mindset to support large channel partners. Have a term sheet for channel partners.

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Partnering capability and readiness Channels and alliances Channel strategies Co-Alliance 92

PartnerTap

FEBRUARY 20, 2024

Under Kate Johnson’s leadership, Lumen’s indirect channel leaders, Sarah Seegers and Danny Beneditti, have carried this torch and led a channel-first sales transformation that moves them from engaging with partners reactively, to engaging partners proactively to hunt and co-sell into accounts. Channel managers get reassigned.

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Co-Alliance Channels and alliances Credit Ecosystems 130

Impartner

SEPTEMBER 8, 2020

Salt Lake City, Sept 8, 2020 – Impartner, the world’s fastest-growing, most award-winning Partner Relationship Management (PRM) and channel management platform provider, announced today the appointment of SaaS-industry sales powerhouse Bill Curran as chief revenue officer. About Impartner.

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Channel management Channels and alliances Strategic alliances Sales leadership 40

PLM Alliances

AUGUST 21, 2022

In our second Channel Chats episode, The Spur Group's CMO, Richard Flynn, is joined by Snowflake's Colleen Kapase , SVP WW Partners & Alliances. Highlights of the conversation include: What's unique about channel management at Snowflake. Aligning channel and field sales. Embracing the creativity of partners.

Co-Alliance 52

Co-Alliance Channels and alliances Channel strategies Engineering 52

PLM Alliances

MAY 4, 2021

In our second Channel Chat episode, The Spur Group's CMO, Richard Flynn, is joined by Snowflake's Colleen Kapase , VP WW Partners & Alliances. Highlights of the conversation include: What's unique about channel management at Snowflake. Aligning channel and field sales. Aligning channel and field sales.

Co-Alliance 52

Co-Alliance Channels and alliances Ecosystems Channel management 52

Mindmatrix

JULY 25, 2024

This blog explores the evolving role of influencers within the channel ecosystem, contrasts influencer partnerships with traditional partnerships, and examines their impact on both the modern B2B sales ecosystem and the B2B tech sales ecosystem. Where Do Influencers Fit into the Channel Ecosystem ?

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Channels and alliances Ecosystems Co-Alliance Collaboration 59

Zift Solutions

MAY 9, 2022

May 9, 2022 Zift Solutions, a leading provider of partner relationship management (PRM) software, today announced that CRN , a brand of The Channel Company , has named Gwyn Edwards, Director of Partnerships & Alliances, to its Women of the Channel list for 2022.

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Channels and alliances Channel management System integrators Ecosystems 52

Impartner

MAY 28, 2020

New Impartner Channel Chief Advisory Board assembles powerhouse group of channel thought leaders from those who regularly generate headlines, present keynotes at top channel forums, curate leading channel events, and are trusted channel advisors for top corporations worldwide. Click here to sign up for the webinar.

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Channels and alliances Co-Alliance Strategic alliances Channel management 52

Zift Solutions

OCTOBER 25, 2023

The checklist of to-dos is long, but one to-do that must not be overlooked is setting up effective channel operations to meet the needs of the range of partners within your partner ecosystem. What are channel operations and their vital role in partner program management?

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Channels and alliances Channel management Ecosystems Channel strategies 52

PLM Alliances

JANUARY 9, 2024

Channel incentive programs are powerful tools for organizations to drive growth and foster strong relationships with their channel partners. However, it's crucial to remember that the ultimate goal of your channel incentive design should be to change partner behavior, leading to measurable business outcomes.

Channel management 52

Channel management 52

PLM Alliances

APRIL 15, 2023

Introduction Effective channel management is essential for companies looking to expand their market reach and drive revenue growth in today's competitive business landscape. This comprehensive guide will give you an in-depth understanding of channel management, its core disciplines, and best practices.

Channel strategies 52

Channel strategies Channel management Successful channels Collaboration 52

PLM Alliances

JANUARY 9, 2024

In today's competitive business landscape, companies leverage channel incentives and partner ecosystems to strengthen their market position and achieve growth. Channel incentives are rewards from channel partners to motivate and engage them in promoting and selling a company's products or services.

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Channel management Ecosystems Collaboration 52

Impartner

AUGUST 16, 2019

” If you’re building a channel, it’s always best practice to follow best practices. In an excerpt from Impartner’s eBook, “ The Ultimate Field Guide to Starting a Channel ,” here are the five key steps for success: 1. Channel conflict is another set of critical up-front policies to establish.

Co-Alliance 59

Co-Alliance Channels and alliances Strategic alliances Collaboration 59

Zift Solutions

DECEMBER 5, 2023

All these are bets we place on the resiliency and vitality of the channel model. In good times and challenging times, the technology channel is a great place to drive revenue and cost efficiencies. This has been a big one for Zift Solutions we raised $70 million and invested heavily in new enhancements for the ZiftONE Platform.

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Channels and alliances Ecosystems Co-Alliance Engineering 52

Zift Solutions

NOVEMBER 1, 2022

What is a Partner Ecosystem & Why Do Channel Partner Programs Need Them? Partner ecosystem is a popular topic of conversation in the channel lately. When looking at the people and organizational elements of new channel models, we have seen the largest technology companies make significant changes.

Ecosystems 52

Ecosystems Co-Alliance Channels and alliances Strategic alliances 52

Zift Solutions

JULY 18, 2022

PRM software platforms enable channel sales leaders to have indirect sales pipeline visibility. 6 Reasons Your Channel Partner Program Needs a PRM Software Platform PRM software platforms can set your partner program up for success. Experts expect PRM software platform use to increase this year.

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Channels and alliances Co-Alliance Channel management Utilities 52

Magnetrix

MAY 4, 2022

Best practices for selecting a channel management platform. When is a solution necessary for channel management? Which organizations should adopt a channel management tool? Top challenges alleviated by a stellar channel management platform. Event management. Consideration #3: X factor.

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Channels and alliances Partnering capability and readiness Co-Alliance Channel management 52

PLM Alliances

JUNE 8, 2020

Effective channel management is all about driving customer wins, managing channel sales, and building market coverage. As a channel leader, it is your role to ensure you plan effectively to have the right number of partners in the right places to drive the right results. Partner capacity versus partner scoring.

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Partnering capability and readiness Channels and alliances Channel management Engineering 52

Magnetrix

FEBRUARY 2, 2022

PRM, or partner relationship management , is another type of software used by companies with partner programs , which are established for facilitating the execution of their channel sales. They would use a PRM to manage all the data they have on their channel partners (i.e. Is PRM similar to CRM? ” - Gartner.

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Channels and alliances Strategic partnership Channel management 80

PLM Alliances

APRIL 12, 2023

Channel partner programs play a vital role in business growth, enabling companies to expand their reach, increase sales, and enhance customer experience. But creating and managing a successful channel partner program requires a well-thought-out strategy, excellent communication, and ongoing commitment from all parties involved.

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Channels and alliances Strategic alliances Successful channels Collaboration 52

PLM Alliances

MAY 16, 2020

It is impossible to ensure your channel efforts are paying off unless you have an objective, data-driven view of your teams' and programs' performance. Diagnosing channel effort performance, or health, can be done quickly, but if done incorrectly will lead to stagnant and potentially declining business results. Budgets are shrinking.

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Channel management Construction Channel strategies Utilities 52

Mindmatrix

JUNE 11, 2024

The usual answer to this question is: let’s hire a full-time channel chief who will build out and manage the channel partner program, but it often happens without prior determination of an acceptable ROI, an agreed-upon partner program strategy, or without envisioning the end goal in mind.

Co-Alliance 52

Co-Alliance Partnering capability and readiness Channels and alliances Partnership strategies 52

PLM Alliances

MAY 16, 2020

How confident are you with whether your channel management efforts are having the right impact on your required business outcomes? Do your partner managers each drive the right level of readiness and pipeline with your partners? Are your incentives driving behavior or acting more as an entitlement?

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Chaneltivity

FEBRUARY 28, 2024

Every leader has their own take on types of channel partners and how those partnerships should be run. The Who, What, and Why of 6 Common Types of Channel Partners If you’ve already got a good thing going with your partner program, you might question adding another type of partner to your roster. That’s fair.

Co-Alliance 52

Co-Alliance Channels and alliances Strategic alliances Integration partnership 52

PLM Alliances

MAY 16, 2020

We've spent quite a bit of time here talking about how using data is essential to taking your channel business to the next level. A fundamental flaw of using channels is partners always have a different agenda from you. The goal of channel management is to minimize that drift and create revenue acceleration for your company.

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Channel management Engineering 52

PLM Alliances

MAY 16, 2020

As a channel management leader, you need to structure your incentives in a way that drives partner behavior. To manage your channel successfully, it’s best to follow a five step process: Plan. If you’re a channel manager, you need to decide what behaviors you want to change and incentive.

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