PartnerTap

FEBRUARY 20, 2024

Under Kate Johnson’s leadership, Lumen’s indirect channel leaders, Sarah Seegers and Danny Beneditti, have carried this torch and led a channel-first sales transformation that moves them from engaging with partners reactively, to engaging partners proactively to hunt and co-sell into accounts. Channel managers get reassigned.

Co-Alliance 130

Co-Alliance Channels and alliances Credit Ecosystems 130

Mindmatrix

JULY 25, 2024

This blog explores the evolving role of influencers within the channel ecosystem, contrasts influencer partnerships with traditional partnerships, and examines their impact on both the modern B2B sales ecosystem and the B2B tech sales ecosystem. Where Do Influencers Fit into the Channel Ecosystem ?

Channels and alliances 59

Channels and alliances Ecosystems Co-Alliance Collaboration 59

PLM Alliances

APRIL 15, 2023

Introduction Effective channel management is essential for companies looking to expand their market reach and drive revenue growth in today's competitive business landscape. This comprehensive guide will give you an in-depth understanding of channel management, its core disciplines, and best practices.

Channel strategies 52

Channel strategies Channel management Successful channels Collaboration 52

Zift Solutions

OCTOBER 25, 2023

The checklist of to-dos is long, but one to-do that must not be overlooked is setting up effective channel operations to meet the needs of the range of partners within your partner ecosystem. What are channel operations and their vital role in partner program management?

Channels and alliances 52

Channels and alliances Channel management Ecosystems Channel strategies 52

Impartner

AUGUST 16, 2019

” If you’re building a channel, it’s always best practice to follow best practices. In an excerpt from Impartner’s eBook, “ The Ultimate Field Guide to Starting a Channel ,” here are the five key steps for success: 1. Channel conflict is another set of critical up-front policies to establish.

Co-Alliance 59

Co-Alliance Channels and alliances Strategic alliances Collaboration 59

PLM Alliances

JANUARY 9, 2024

In today's competitive business landscape, companies leverage channel incentives and partner ecosystems to strengthen their market position and achieve growth. Channel incentives are rewards from channel partners to motivate and engage them in promoting and selling a company's products or services.

Channel management 52

Channel management Ecosystems Collaboration 52

PLM Alliances

APRIL 12, 2023

Channel partner programs play a vital role in business growth, enabling companies to expand their reach, increase sales, and enhance customer experience. But creating and managing a successful channel partner program requires a well-thought-out strategy, excellent communication, and ongoing commitment from all parties involved.

Channels and alliances 52

Channels and alliances Strategic alliances Successful channels Collaboration 52

PLM Alliances

APRIL 12, 2023

Channel capacity planning is vital for any business seeking to leverage its partnerships for revenue growth and sustainability. Effectively managing your partner channels can lead to a predictable and consistent revenue stream. This process helps optimize resource allocation and aligns your partner channels with your objectives.

Channel management 52

Channel management Utilities Collaboration IT partnerships 52

Zift Solutions

NOVEMBER 1, 2022

What is a Partner Ecosystem & Why Do Channel Partner Programs Need Them? Partner ecosystem is a popular topic of conversation in the channel lately. When looking at the people and organizational elements of new channel models, we have seen the largest technology companies make significant changes.

Ecosystems 52

Ecosystems Co-Alliance Channels and alliances Strategic alliances 52

Mindmatrix

JUNE 11, 2024

The usual answer to this question is: let’s hire a full-time channel chief who will build out and manage the channel partner program, but it often happens without prior determination of an acceptable ROI, an agreed-upon partner program strategy, or without envisioning the end goal in mind.

Co-Alliance 52

Co-Alliance Partnering capability and readiness Channels and alliances Partnership strategies 52

Zift Solutions

JUNE 28, 2021

Because of the channels added complexity, channel sales and alignment holds even greater potential for synergies than with plain vanilla marketing. Focusing on three Cs can help channel sales and marketing leaders achieve successful alignment that benefits their companies, sales partners and customers. My answer: Absolutely.

Channels and alliances 52

Channels and alliances Collaboration Construction Channel management 52

PLM Alliances

APRIL 17, 2023

Most who have lived in partnerships and channels over the last decade have some reaction to the rising zeitgeist around the term “ecosystem." The rising attention on “ecosystems” has led to a lively debate about whether it’s a replacement paradigm for “channels.” In this case, Channels and Ecosystems are not diametrically opposed.

Ecosystems 52

Ecosystems Collaboration Channel management 52

PLM Alliances

APRIL 12, 2023

Channel leaders at leading technology firms recognize the importance of a strong partner ecosystem and often rely on Salesforce CRM to manage their customer relationships. However, to supercharge your partner strategy, it's essential to consider investing in Partner Experience Management (PXM) technology.

Ecosystems 52

Ecosystems Government Collaboration Channel management 52

Zift Solutions

JULY 8, 2021

Channel marketing and sales alignment strategies should include objectives that facilitate greater sales- and marketing-team collaboration by communicating frequently, building trust, establishing shared vocabularies, aligning goals and measuring outcomes. Or, more simply put, sales and marketing collaboration.

Channels and alliances 52

Channels and alliances Collaboration Engineering Channel management 52

PLM Alliances

OCTOBER 24, 2024

Traditionally, the notion of the channel was a resale partnership focused on the point of transaction. However, to address their customers’ growing need for holistic solutions, organizations are now developing ecosystems comprised of collaborative partners who work together to deliver a unified solution.

Ecosystems 52

Ecosystems Partnering capability and readiness Partner ready Finance 52

Impartner

AUGUST 17, 2022

Now in its sixth year, ImpartnerCON is o ne of the world’s largest vendor-led channel industry events gathering the most influential channel leaders and industry speakers to collaborate, celebrate and deep dive into future-forward content. Maria Chien is an industry thought leader in B2B channels.

Co-Alliance 40

Co-Alliance Channels and alliances Channel alliances Ecosystems 40

Zift Solutions

OCTOBER 23, 2023

In previous articles on channel partner management , weve covered the partner ecosystem phenomenon and how programs can develop a partnership ecosystem framework. Strategic Alliances Sometimes referred to as strategic partnerships, strategic alliances align the long-term goals of two or more companies.

Ecosystems 52

Ecosystems Channels and alliances Co-Alliance Partnering capability and readiness 52

PLM Alliances

OCTOBER 23, 2022

Our fifth Channel Chats episode features Raegan Wilson and Kate Caday , leaders of channel management and sales transformation at Spur Reply. Raegan owns the firm’s platform alliance relationships and leads the channel automation and optimization strategy. RAEGAN : Thank you for joining us for a Channel Chat on PX.

Channels and alliances 40

Channels and alliances Partnering capability and readiness Ecosystems Channel strategies 40

ZinFi

APRIL 5, 2023

More about this PRM Software Core Capabilities Guide Partner Relationship Management (PRM) Software provides an enormous opportunity to make doing business between diverse organizations and individuals easy. How to manage a PRM Software Solution? The more complex the ecosystem, the harder it is to manage.

Channels and alliances 52

Channels and alliances Co-Alliance Ecosystems Channel management 52

PLM Alliances

APRIL 18, 2023

We will discuss how modern technologies such as Partner Relationship Management (PRM) systems and advanced analytics simplify their implementation and offer insights on leveraging these strategies for maximum impact. Consequently, this leads to increased lead generation, accelerated sales cycles, and enhanced overall channel performance.

Channel management 52

Channel management Ecosystems Channel strategies Collaboration 52

Zift Solutions

NOVEMBER 27, 2023

There is little debate that managed service providers (MSPs) have become essential partners for leading technology vendors, particularly those working in a recurring revenue model. They offer a unique combination of expertise, reach, and agility that can help channel vendors reach new markets, grow sales, and accelerate innovation.

Channels and alliances 40

Channels and alliances Co-Alliance Collaboration Strategic partnership 40

Mindmatrix

MAY 13, 2024

Mindmatrix , a leading provider of next-generation Partner Relationship Management (PRM) , partner marketing , and channel sales ecosystem enablement solutions, has announced the launch of a cutting-edge partner profiling feature within its flagship PRM software , Mindmatrix Bridge.

Ecosystems 40

Ecosystems Channels and alliances Co-Alliance Channel management 40

ZinFi

MARCH 13, 2024

a company leading the definition and creation of Unified Partner Management (UPM) solutions, today announced that its new guidebook, Mastering Co-Selling: Strategies and Insights for Business Growth , is now available as a complimentary downloadable eBook. Download Now Pleasanton, CA March 13, 2024 ZINFI Technologies, Inc. ,

Co-Alliance 52

Co-Alliance Channels and alliances Credit Ecosystems 52

PLM Alliances

APRIL 20, 2023

With the rise of digital marketing channels, companies have access to unprecedented customer data, empowering marketers to reach the right people with the right message at the right time. Collaborate across teams : Cross-group collaboration is critical for ensuring alignment between marketing, sales, and product management teams.

Channel management 52

Channel management Collaboration Utilities 52

PLM Alliances

MAY 15, 2023

Here’s why partner relationship management is important. 1: Reduce time on manual, administrative tasks The advantages of partner relationship management start and end with automation. Integrate data into a single source of truth The channel doesn’t stand alone—it touches every part of the organization.

Ecosystems 52

Ecosystems Channel management Collaboration 52

Mindmatrix

JUNE 4, 2024

BridgeAI is an AI-powered, Chat-based, Marketing, Sales and Partner Analytics Tool Mindmatrix , a leading provider of next-generation Partner Relationship Management (PRM) , partner marketing , and channel sales ecosystem enablement solutions, has unveiled a significant enhancement to its PRM software with the integration of BridgeAI.

Channels and alliances 40

Channels and alliances Co-Alliance Ecosystems Channel management 40

Mindmatrix

APRIL 1, 2024

Define the scope of collaboration, roles and responsibilities, and expectations from both parties. Relationship building plan: Invest time in building strong relationships with potential partners through networking, meetings, and collaboration on smaller projects. Most organizations leverage a combination of organic and partnering.

Partnership strategies 52

Partnership strategies Conflict resolution and communication Co-Alliance Ecosystems 52

PLM Alliances

APRIL 19, 2023

A critical component of this approach is developing a robust partner program that fosters collaboration, incentivizes growth, and creates lasting, mutually beneficial relationships. Deal registration : Implement a deal registration system to protect partners' investments in customer relationships and avoid channel conflict.

Channel management 52

Channel management Construction Collaboration 52

Mindmatrix

NOVEMBER 26, 2021

is a unified platform built to engage and enable your entire direct, channel, alliance partner ecosystem. Bridge takes the complexity out of selling by delivering PRM, Partner Marketing, Sales Enablement Tools, Alliance Collaboration & Marketplace in a single user interface. Our new Platform, Bridge 5.0,

Channels and alliances 52

Channels and alliances Channel alliances Ecosystems Collaboration 52

Jake Jorgovan

FEBRUARY 2, 2024

Jim has collaborated with leading companies such as Walt Disney Company, McDonald’s, and Coca-Cola, applying his expertise to develop impactful leadership, sales, marketing, and customer service programs for the top 200 food service and retail chains. As the driving force behind Crown Choice Inc.

Co-Alliance 130

Co-Alliance Retail Energy Strategic partnership 130

PLM Alliances

JANUARY 9, 2024

It empowers channel partners with the knowledge, resources, and support they need to sell and promote a company's products or services effectively. Learn how to strengthen all elements of your channel management in our comprehensive guide to channel management.

Channel management 52

Channel management Ecosystems Strategic partnership Collaboration 52

PLM Alliances

APRIL 12, 2023

Channel partners play a crucial role in a company's success by extending its reach, driving sales, and providing customer support. To fuel this growth and enhance relationships with channel partners, organizations increasingly recognize the importance of partner experience (PX).

Partnering capability and readiness 52

Partnering capability and readiness Ecosystems Collaboration System integrators 52

Chaneltivity

JUNE 26, 2024

At a glance, you can know how many partners are registering deals, what marketing content is resonating with the channel, and whether or not your partners are getting certified.” Take a Hard Look at Your Existing Partner Base Not all partner portals serve all types of channel partners. Experience. Product value.

Partnering capability and readiness 52

Partnering capability and readiness Co-Alliance Channels and alliances Alliance management 52

PLM Alliances

OCTOBER 21, 2020

The partner value proposition represents the overall advantage a channel partner receives from selling a company’s products and solutions. Forming a strong partner value proposition should be an essential element of any channel effort (whether its recruitment, planning, program design, etc.). How you position yourself matters.

Finance 52

Finance Channel management Channel strategies Business development 52

PLM Alliances

JUNE 11, 2024

It involves identifying and aligning the accounts and customers of multiple companies to find opportunities for collaboration and revenue generation. The quote below was originally stated at the Channel Partners Conference & Expo in 2024: Canalys released a co-sell software leadership matrix in December of 2023. Check it out here.

Utilities 52

Utilities Collaboration Channel strategies Channel management 52

PLM Alliances

MAY 16, 2020

For example, think about the health industry: although a doctor may need an ERP solution, CRM, and collaboration capabilities, they won’t think about it that way. The doctor thinks about how to manage their practice; they want an end product that allows them to easily do that. Customers want a single solution.

Engineering 40

Engineering Channel management Collaboration 40

PLM Alliances

JUNE 3, 2020

Re-evaluate your sales channels and coverage model. Defining your sales channels is a balancing act that needs constant monitoring and adjustment. Your mix of channels needs to adapt as technology, customer needs, and channel preferences evolve. Each has significant strengths and weaknesses. Focus on sales enablement.

Conflict resolution and communication 52

Conflict resolution and communication Partnering capability and readiness Sales leadership Risk mitigation 52