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As business ecosystems become increasingly complex, companies are moving beyond basic partner management to a more holistic ecosystem orchestration approach. This shift is driven by the need to optimize partner engagement, enhance collaboration, and drive revenue through strategic alliances, co-marketing, and co-selling initiatives.
Fourth annual gathering now largest vendor-led event for channel chiefs worldwide, mirrors Impartner’s 10x growth in new customer logos in same time period. With 75 percent of world trade flowing indirectly, brands are starting to invest in their indirect channels, partnerships, and alliances at the same level.”
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