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Partner Advisory Councils: Best Practices in Channel Management

PLM Alliances

Companies increasingly rely on partner networks and alliances to maximize their reach and capitalize on new opportunities. To manage these channel partnerships effectively, it is crucial to establish and maintain strong relationships with key partners.

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The Role of Influencers in Channel Marketing

Mindmatrix

This blog explores the evolving role of influencers within the channel ecosystem, contrasts influencer partnerships with traditional partnerships, and examines their impact on both the modern B2B sales ecosystem and the B2B tech sales ecosystem. Where Do Influencers Fit into the Channel Ecosystem ?

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The Link Between Channel Operations and Execution Excellence

PLM Alliances

Most senior managers have an intuitive sense of the effectiveness of their team's execution and channel health. Excellence capability is easily benchmarked and should be measured and managed in seven areas: Governance and organizational design. Is a single set of measures used throughout the channel management process?

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How to Drive Impact with Channel Capacity Planning

PLM Alliances

Effective channel management is all about driving customer wins, managing channel sales, and building market coverage. As a channel leader, it is your role to ensure you plan effectively to have the right number of partners in the right places to drive the right results. Partner capacity versus partner scoring.

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Why Channel Leaders Should Invest In Partner Experience Technology

PLM Alliances

Channel leaders at leading technology firms recognize the importance of a strong partner ecosystem and often rely on Salesforce CRM to manage their customer relationships. However, to supercharge your partner strategy, it's essential to consider investing in Partner Experience Management (PXM) technology.

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How to Use Partner Scoring to Increase Channel ROI

PLM Alliances

Every channel leader faces the same core problem — how do I use limited resources, programs, and people to best influence partners and meet my business objectives? Partner scoring helps you: Manage your portfolio of partners. Best select who to manage. What is a channel leader left to do? The changing world of partners.

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How to Use Partner Scoring to Increase Channel ROI

PLM Alliances

Every channel leader faces the same core problem — how do I use limited resources, programs, and people to best influence partners and meet my business objectives? Partner scoring helps you: Manage your portfolio of partners. Best select who to manage. What is a channel leader left to do? The changing world of partners.