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In our industry, there are few roles as opaque as the head of channel. But the role of chief channel officer (CCO) is more ambiguous. Most importantly, what makes a channel leader effective for the both company's channelmanagement and partner relationships? Riskmanagement. Operations.
The usual answer to this question is: let’s hire a full-time channel chief who will build out and manage the channel partner program, but it often happens without prior determination of an acceptable ROI, an agreed-upon partner program strategy, or without envisioning the end goal in mind.
In our industry, there are few roles as opaque as the head of channel. But the role of chief channel officer (CCO) is more ambiguous. Most importantly, what makes a channel leader effective for the both company's channelmanagement and partner relationships? Riskmanagement. Operations.
In our industry, there are few roles as opaque as the head of channel. But the role of chief channel officer (CCO) is more ambiguous. Most importantly, what makes a channel leader effective for the both company's channelmanagement and partner relationships? Riskmanagement. Operations.
Establish an open communication channel by creating a feedback loop with partners. Collaboration Framework: Define the framework for collaboration, including communication channels, decision-making processes, and conflict resolution mechanisms. Foster trust and transparency to lay the foundation for a successful partnership.
In recent years, Chris has channeled his passion into event production, working with a prestigious roster of clients, including Morgan Stanley, NBCUniversal, and UBER. Her foundational work with the Impact Travel Alliance, the world's largest community for eco-conscious travelers, underscores her commitment to sustainable tourism.
Re-evaluate your sales channels and coverage model. Defining your sales channels is a balancing act that needs constant monitoring and adjustment. Your mix of channels needs to adapt as technology, customer needs, and channel preferences evolve. Each has significant strengths and weaknesses. Focus on sales enablement.
In recent years, Chris has channeled his passion into event production, working with a prestigious roster of clients, including Morgan Stanley, NBCUniversal, and UBER. Her foundational work with the Impact Travel Alliance, the world's largest community for eco-conscious travelers, underscores her commitment to sustainable tourism.
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