Remove Channel management Remove Channels and alliances Remove Risk mitigation
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The 6 Roles of an Effective Chief Channel Officer

PLM Alliances

In our industry, there are few roles as opaque as the head of channel. But the role of chief channel officer (CCO) is more ambiguous. Most importantly, what makes a channel leader effective for the both company's channel management and partner relationships? Risk management. Operations.

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A beginner’s guide to building a channel partner program

Mindmatrix

The usual answer to this question is: let’s hire a full-time channel chief who will build out and manage the channel partner program, but it often happens without prior determination of an acceptable ROI, an agreed-upon partner program strategy, or without envisioning the end goal in mind.

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The 6 Roles of an Effective Chief Channel Officer

PLM Alliances

In our industry, there are few roles as opaque as the head of channel. But the role of chief channel officer (CCO) is more ambiguous. Most importantly, what makes a channel leader effective for the both company's channel management and partner relationships? Risk management. Operations.

article thumbnail

The 6 Roles of an Effective Chief Channel Officer

PLM Alliances

In our industry, there are few roles as opaque as the head of channel. But the role of chief channel officer (CCO) is more ambiguous. Most importantly, what makes a channel leader effective for the both company's channel management and partner relationships? Risk management. Operations.

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Top tips to create a successful partnership strategy

Mindmatrix

Establish an open communication channel by creating a feedback loop with partners. Collaboration Framework: Define the framework for collaboration, including communication channels, decision-making processes, and conflict resolution mechanisms. Foster trust and transparency to lay the foundation for a successful partnership.

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Leadership in Hospitality: Key thought leaders in the hospitality industry

Jake Jorgovan

In recent years, Chris has channeled his passion into event production, working with a prestigious roster of clients, including Morgan Stanley, NBCUniversal, and UBER. Her foundational work with the Impact Travel Alliance, the world's largest community for eco-conscious travelers, underscores her commitment to sustainable tourism.

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Why Your Go-To-Market Strategy Matters

PLM Alliances

Re-evaluate your sales channels and coverage model. Defining your sales channels is a balancing act that needs constant monitoring and adjustment. Your mix of channels needs to adapt as technology, customer needs, and channel preferences evolve. Each has significant strengths and weaknesses. Focus on sales enablement.