Channel management Channels and alliances Strategic partnership 
PartnerTap
JANUARY 26, 2022
Forming an Alliance. It was her idea for an automated account mapping solution, one desperately needed by channel teams to increase revenue. This was the beginning of an alliance and partnership that eventually led to the founding of PartnerTap. PartnerTap was exactly what the market was looking for. Search for Success.
Magnetrix
FEBRUARY 2, 2022
PRM, or partner relationship management , is another type of software used by companies with partner programs , which are established for facilitating the execution of their channel sales. They would use a PRM to manage all the data they have on their channel partners (i.e. Is PRM similar to CRM? ” - Gartner.
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Mindmatrix
JUNE 11, 2024
The usual answer to this question is: let’s hire a full-time channel chief who will build out and manage the channel partner program, but it often happens without prior determination of an acceptable ROI, an agreed-upon partner program strategy, or without envisioning the end goal in mind.
Zift Solutions
NOVEMBER 1, 2022
What is a Partner Ecosystem & Why Do Channel Partner Programs Need Them? Partner ecosystem is a popular topic of conversation in the channel lately. When looking at the people and organizational elements of new channel models, we have seen the largest technology companies make significant changes.
Magnetrix
MAY 4, 2022
Best practices for selecting a channel management platform. When is a solution necessary for channel management? Which organizations should adopt a channel management tool? Top challenges alleviated by a stellar channel management platform. Event management. Consideration #3: X factor.
Zift Solutions
OCTOBER 23, 2023
In previous articles on channel partner management , weve covered the partner ecosystem phenomenon and how programs can develop a partnership ecosystem framework. Companies pursue technology partnerships if their platforms benefit from the additional capabilities and features of the partners solutions.
Zift Solutions
SEPTEMBER 19, 2023
Tiered partner programs are a proven channel management strategy for identifying top performers and prioritizing resource investments to nurture the most productive and strategic partner relationships. What is a Tiered Partner Program? Not an easy ask. Within each of these buckets are many different types of partners.
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