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Challenges of Channel Management

ZinFi

Introduction Channel management is complex primarily because of what it tries to manage. The word management implies some level of control to achieve performance from an individual or from a team, either through inspiration or through some level of enforcement. Challenges Channel partners are companies, not people.

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Gwyn Edwards from Zift Solutions Named on CRN’s 2022 Women of the Channel List

Zift Solutions

May 9, 2022 Zift Solutions, a leading provider of partner relationship management (PRM) software, today announced that CRN , a brand of The Channel Company , has named Gwyn Edwards, Director of Partnerships & Alliances, to its Women of the Channel list for 2022.

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A Comprehensive Guide to Channel Partner Programs and Best Practices

PLM Alliances

Channel partner programs play a vital role in business growth, enabling companies to expand their reach, increase sales, and enhance customer experience. But creating and managing a successful channel partner program requires a well-thought-out strategy, excellent communication, and ongoing commitment from all parties involved.

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What is a Partnership Ecosystem & Why Do Channel Partner Programs Need Them?

Zift Solutions

Partner ecosystems integrate the partner program with the provider company. What is a Partner Ecosystem & Why Do Channel Partner Programs Need Them? Partner ecosystem is a popular topic of conversation in the channel lately. Last year, Microsoft replaced its top channel executive with an ecosystem leader.

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6 Reasons Your Channel Partner Program Needs a PRM Platform

Zift Solutions

PRM software platforms enable channel sales leaders to have indirect sales pipeline visibility. 6 Reasons Your Channel Partner Program Needs a PRM Software Platform PRM software platforms can set your partner program up for success. Experts expect PRM software platform use to increase this year.

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ZINFI Launches “Feet on the Street” Video Podcast Series Featuring Industry Influencer Jay McBain, Chief Analyst, Channels & Partnerships, Canalys

ZinFi

The podcast series builds on the idea that a partner ecosystem is made up of channels of all kinds, noting that fully three-quarters of world trade flows indirectly across all industries. In this series, we discuss evolving trends and discuss real-life customer challenges with partner relationship management and automation.

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7 Tips for a Successful Partner Ecosystem Strategy

Zift Solutions

In previous articles on channel partner management , weve covered the partner ecosystem phenomenon and how programs can develop a partnership ecosystem framework. Strategic Alliances Sometimes referred to as strategic partnerships, strategic alliances align the long-term goals of two or more companies.