PLM Alliances

AUGUST 21, 2022

As more companies today leverage partners as a vital component of a go-to-market strategy, having world-class channel management is more critical than ever. By some estimates, as many as 70% of alliances fall short of expectations for both the partners and the vendor. The six disciplines of channel management.

Channel management 52

Channel management Successful channels Channels and alliances Co-Alliance 52

PLM Alliances

MAY 4, 2021

In our second Channel Chat episode, The Spur Group's CMO, Richard Flynn, is joined by Snowflake's Colleen Kapase , VP WW Partners & Alliances. Highlights of the conversation include: What's unique about channel management at Snowflake. Co-selling versus re-selling with partners.

Co-Alliance 52

Co-Alliance Channels and alliances Channel management Ecosystems 52

PLM Alliances

AUGUST 21, 2022

In our second Channel Chats episode, The Spur Group's CMO, Richard Flynn, is joined by Snowflake's Colleen Kapase , SVP WW Partners & Alliances. Highlights of the conversation include: What's unique about channel management at Snowflake. Co-selling versus re-selling with partners.

Co-Alliance 52

Co-Alliance Channels and alliances Channel strategies Channel management 52

Impartner

MAY 28, 2020

New Impartner Channel Chief Advisory Board assembles powerhouse group of channel thought leaders from those who regularly generate headlines, present keynotes at top channel forums, curate leading channel events, and are trusted channel advisors for top corporations worldwide. Cassandra Gholston , CEO, PartnerTap.

Channels and alliances 52

Channels and alliances Co-Alliance Strategic alliances Channel management 52

Mindmatrix

APRIL 1, 2024

For example, you will need an SPP for every affiliate initiative, every referral initiative, every co-sell initiative, and every value-added reseller initiative your company has or plans to launch. This strategic use of funds can maximize the impact of joint marketing efforts and drive channel revenue growth.

Partnership strategies 52

Partnership strategies Conflict resolution and communication Co-Alliance Ecosystems 52

Jake Jorgovan

FEBRUARY 2, 2024

In 2018, inspired by his role as an intergenerational mentor at Airbnb, Conley co-founded Modern Elder Academy, the world's first midlife wisdom school. Avi Meir is the co-founder and CEO of TravelPerk, a leading travel management platform transforming how businesses approach corporate travel.

Co-Alliance 130

Co-Alliance Retail Channels and alliances Energy 130

Magnetrix

MAY 4, 2022

Best practices for selecting a channel management platform. When is a solution necessary for channel management? Which organizations should adopt a channel management tool? Top challenges alleviated by a stellar channel management platform. Event management. Consideration #3: X factor.

Channels and alliances 52

Channels and alliances Partnering capability and readiness Co-Alliance Channel management 52

Mindmatrix

MAY 13, 2024

This update also includes an AI-powered Partner Ecosystem Overview Dashboard that is aimed at offering more visibility to channel managers across the partner ecosystem. ” Harbinder also added , “Visibility across the sales ecosystem has traditionally been a challenge in the channel space and for channel managers in particular.

Ecosystems 40

Ecosystems Channels and alliances Co-Alliance Channel management 40

Chaneltivity

FEBRUARY 28, 2024

It can lay the foundation for a strategic alliance (see next section). Daria Erina , Managing Director at Linked Helper, is a big fan of software integrations. Strategic Alliances Strategic alliances are a more dialed-up version of integration partners. You co-market and co-sell.

Co-Alliance 52

Co-Alliance Channels and alliances Strategic alliances Integration partnership 52

Impartner

AUGUST 16, 2019

The “best practice” is a co-marketing/co-demand generation with the channel partner. Collaborative business practices have emerged as a new ISO11000 standard – turning it from an art to a science – and aimed at ensuring channel partnerships and strategic alliances are built on strategic business practices from the onset.

Co-Alliance 59

Co-Alliance Channels and alliances Strategic alliances Collaboration 59

Impartner

AUGUST 17, 2022

She is currently the VP, Practice Leader of Channel Marketing Strategies at Forrester, and has previously served in channel leadership roles at companies like Sirius Decisions and Sun Microsystems. . Janet Schijns is a proven leader in partnerships, channels, alliances, and technology. 19-21, in Salt Lake City, UT.

Co-Alliance 40

Co-Alliance Channels and alliances Channel alliances Ecosystems 40

Mindmatrix

JUNE 4, 2024

Additionally, this enhancement includes an AI-driven Partner Ecosystem Overview Dashboard, offering channel managers unprecedented visibility and insights into their partner ecosystem’s performance. Some of the key features of this enhancement include- 1. This ensures that confidential information remains secure and private.

Channels and alliances 40

Channels and alliances Co-Alliance Ecosystems Channel management 40

Chaneltivity

JUNE 26, 2024

While a partner portal may have features like marketing development funds and co-branded collateral , they are more of a repository for marketing information. You and your partners will actually launch co-marketing email or ad campaigns through martech software. A marketing platform. A quoting system.

Partnering capability and readiness 52

Partnering capability and readiness Co-Alliance Channels and alliances Alliance management 52

Mindmatrix

JULY 25, 2024

For example, a tech company might partner with an influencer to produce a series of product demonstration videos that are shared through both the influencer’s and the reseller’s channels. Co-Hosted Events : Brands can team up with influencers and channel partners to host webinars, live streams, or virtual events.

Channels and alliances 59

Channels and alliances Ecosystems Co-Alliance Collaboration 59

Magnetrix

JUNE 24, 2021

Recruiting the wrong channel partners. Rob Spee: One of the challenges that we're having, and I think a lot of channel managers face this, is finding the right partners. Are you going to co-sell? We're always searching to find the right partners. You can waste a lot of money. And you have to make it specific.

Partnering capability and readiness 92

Partnering capability and readiness Channels and alliances Channel strategies Co-Alliance 92

Mindmatrix

JUNE 11, 2024

More nuanced types of channel partnerships in the partner program include alliance partners and strategic partners. Alliance partners typically have complementary products or services that they co-market and sell to customers. Recognizing and leveraging the unique strengths of your channel partners is paramount.

Channels and alliances 52

Channels and alliances Partnering capability and readiness Co-Alliance Partnership strategies 52

Chaneltivity

JULY 19, 2024

To keep partners informed and engaged throughout their lifecycle, enablement may include a combination of: Co-marketing Sales materials Marketing assets Business Planning Training & Certification Product updates and newsletters And it always includes one-on-one conversations with your partners. Making Co-Branded Collateral ?

Co-Alliance 52

Co-Alliance Channels and alliances Construction Energy 52

Chaneltivity

JULY 19, 2024

To keep partners informed and engaged throughout their lifecycle, enablement may include a combination of: Co-marketing Sales materials Marketing assets Business Planning Training & Certification Product updates and newsletters And it always includes one-on-one conversations with your partners. Making Co-Branded Collateral ?

Co-Alliance 52

Co-Alliance Channels and alliances Construction Energy 52

Chaneltivity

MAY 19, 2023

Colin Harkins , Alliance Manager at Threekit, says, “First and foremost, you have to be a top performer. Tai Rattigan , Global Head of Partnerships & Alliances at Deel, contends that “The ability to focus, despite conflicting needs and objectives,” is one of the most important skills partner managers need to succeed.

Channels and alliances 52

Channels and alliances Co-Alliance Engineering Channel management 52

Chaneltivity

APRIL 27, 2024

Why does global channel management matter? So in this article, we’ll explain what global channel management means and share strategies for optimizing it over time from channel experts Tony Luzza , Trish Rilling , and Todd DeBell. But there’s an inherent risk to doing this. The solution? Partnerships.

Channel management 52

Channel management Channels and alliances Co-Alliance Partnering capability and readiness 52

Mindmatrix

FEBRUARY 10, 2025

Mindmatrix, the leader in Ecosystem Orchestration Solutions (EOS) , like next-gen Partner Relationship Management (PRM) , partner marketing automation , channel enablement tools and alliance management software , is redefining the future of ecosystem orchestration with its AI-powered solution, BridgeAI.

Ecosystems 59

Ecosystems Channels and alliances Co-Alliance Partnering capability and readiness 59

Jake Jorgovan

JANUARY 1, 2025

Chip Conley In 2018, inspired by his role as an intergenerational mentor at Airbnb, Conley co-founded Modern Elder Academy, the world's first midlife wisdom school. Avi Meir is the co-founder and CEO of TravelPerk, a leading travel management platform transforming how businesses approach corporate travel.

Co-Alliance 130

Co-Alliance Retail Strategic partnership Channels and alliances 130