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This is co-selling. Evolving your sales process from Random Acts of Co-Selling to a high-performing and scalable co-sell motion with thousands of partners isn’t easy, but we have built a playbook to guide companies through this transformation process. A customer-centric approach is critical for co-selling to be able to scale.
Partners seem to want to access training, create marketing campaigns or co-branded collateral, and even see and manage their pipeline and booking reports on their own schedule.” “A good PRM allows a quote to be made without involving a salesperson, channelmanager or partner success manager (PSM).
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