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What is Partner Enablement and How to Do It Well

Chaneltivity

To keep partners informed and engaged throughout their lifecycle, enablement may include a combination of: Co-marketing Sales materials Marketing assets Business Planning Training & Certification Product updates and newsletters And it always includes one-on-one conversations with your partners. Making Co-Branded Collateral ?

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Partner Enablement: What It Is and How to Do It Well

Chaneltivity

To keep partners informed and engaged throughout their lifecycle, enablement may include a combination of: Co-marketing Sales materials Marketing assets Business Planning Training & Certification Product updates and newsletters And it always includes one-on-one conversations with your partners. Making Co-Branded Collateral ?

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How to Choose the Best Partner Portal for Your Team

Chaneltivity

While a partner portal may have features like marketing development funds and co-branded collateral , they are more of a repository for marketing information. You and your partners will actually launch co-marketing email or ad campaigns through martech software. A marketing platform. A quoting system. Review the type column.

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6 Types of Channel Partners: When Each Is a Good Fit

Chaneltivity

It can lay the foundation for a strategic alliance (see next section). Daria Erina , Managing Director at Linked Helper, is a big fan of software integrations. Strategic Alliances Strategic alliances are a more dialed-up version of integration partners. You co-market and co-sell.