Mindmatrix Blog

FEBRUARY 6, 2025

As business ecosystems become increasingly complex, companies are moving beyond basic partner management to a more holistic ecosystem orchestration approach. This shift is driven by the need to optimize partner engagement, enhance collaboration, and drive revenue through strategic alliances, co-marketing, and co-selling initiatives.

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Zift Solutions

NOVEMBER 1, 2022

Partner ecosystems foster faster and more effective co-marketing and co-selling. Strategic Alliances Sometimes referred to as strategic partnerships, strategic alliances align the long-term goals of two or more companies. Partner ecosystems present another route to customers and more sales.

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Chaneltivity

FEBRUARY 28, 2024

It can lay the foundation for a strategic alliance (see next section). Daria Erina , Managing Director at Linked Helper, is a big fan of software integrations. Strategic Alliances Strategic alliances are a more dialed-up version of integration partners. You co-market and co-sell.

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Impartner

MAY 28, 2020

New Impartner Channel Chief Advisory Board assembles powerhouse group of channel thought leaders from those who regularly generate headlines, present keynotes at top channel forums, curate leading channel events, and are trusted channel advisors for top corporations worldwide. Cassandra Gholston , CEO, PartnerTap.

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Impartner

AUGUST 16, 2019

The “best practice” is a co-marketing/co-demand generation with the channel partner. Collaborative business practices have emerged as a new ISO11000 standard – turning it from an art to a science – and aimed at ensuring channel partnerships and strategic alliances are built on strategic business practices from the onset.

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Zift Solutions

OCTOBER 23, 2023

Strategic Alliances Sometimes referred to as strategic partnerships, strategic alliances align the long-term goals of two or more companies. Strategic Alliances Sometimes referred to as strategic partnerships, strategic alliances align the long-term goals of two or more companies.

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Mindmatrix

JULY 25, 2024

For example, a tech company might partner with an influencer to produce a series of product demonstration videos that are shared through both the influencer’s and the reseller’s channels. Co-Hosted Events : Brands can team up with influencers and channel partners to host webinars, live streams, or virtual events.

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