Mindmatrix

FEBRUARY 6, 2025

As business ecosystems become increasingly complex, companies are moving beyond basic partner management to a more holistic ecosystem orchestration approach. This shift is driven by the need to optimize partner engagement, enhance collaboration, and drive revenue through strategic alliances, co-marketing, and co-selling initiatives.

Ecosystems 52

Ecosystems Co-Alliance Channels and alliances Life science 52

Impartner

MAY 28, 2020

New Impartner Channel Chief Advisory Board assembles powerhouse group of channel thought leaders from those who regularly generate headlines, present keynotes at top channel forums, curate leading channel events, and are trusted channel advisors for top corporations worldwide. Cassandra Gholston , CEO, PartnerTap.

Channels and alliances 52

Channels and alliances Co-Alliance Strategic alliances Channel management 52

Chaneltivity

FEBRUARY 28, 2024

It can lay the foundation for a strategic alliance (see next section). Daria Erina , Managing Director at Linked Helper, is a big fan of software integrations. Strategic Alliances Strategic alliances are a more dialed-up version of integration partners. You co-market and co-sell.

Co-Alliance 52

Co-Alliance Channels and alliances Strategic alliances Integration partnership 52

Impartner

AUGUST 16, 2019

The “best practice” is a co-marketing/co-demand generation with the channel partner. Collaborative business practices have emerged as a new ISO11000 standard – turning it from an art to a science – and aimed at ensuring channel partnerships and strategic alliances are built on strategic business practices from the onset.

Co-Alliance 59

Co-Alliance Channels and alliances Strategic alliances Collaboration 59

Mindmatrix

APRIL 1, 2024

For example, you will need an SPP for every affiliate initiative, every referral initiative, every co-sell initiative, and every value-added reseller initiative your company has or plans to launch. This strategic use of funds can maximize the impact of joint marketing efforts and drive channel revenue growth.

Partnership strategies 52

Partnership strategies Conflict resolution and communication Co-Alliance Ecosystems 52

Mindmatrix

JULY 25, 2024

For example, a tech company might partner with an influencer to produce a series of product demonstration videos that are shared through both the influencer’s and the reseller’s channels. Co-Hosted Events : Brands can team up with influencers and channel partners to host webinars, live streams, or virtual events.

Channels and alliances 59

Channels and alliances Ecosystems Co-Alliance Collaboration 59