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What is a Partnership Ecosystem & Why Do Channel Partner Programs Need Them?

Zift Solutions

Partner ecosystems foster faster and more effective co-marketing and co-selling. Partner ecosystems create more complete solutions through purpose-built integrations. Partner ecosystems integrate the partner program with the provider company. Partner ecosystems present another route to customers and more sales.

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7 Tips for a Successful Partner Ecosystem Strategy

Zift Solutions

Strategic Alliances Sometimes referred to as strategic partnerships, strategic alliances align the long-term goals of two or more companies. Strategic Alliances Sometimes referred to as strategic partnerships, strategic alliances align the long-term goals of two or more companies.

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Why Should Your Partner Program Use a PRM Platform?

Zift Solutions

Partners want to access training, create marketing campaigns or co-branded collateral, and even see and manage their pipeline and booking reports at their own pace and schedule. Alliance partners typically will earn commissions. Tasking channel managers to manually monitor and track these metrics isnt efficient.

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6 Reasons Your Channel Partner Program Needs a PRM Platform

Zift Solutions

Partners seem to want to access training, create marketing campaigns or co-branded collateral, and even see and manage their pipeline and booking reports on their own schedule.” “A good PRM allows a quote to be made without involving a salesperson, channel manager or partner success manager (PSM).