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The Role of Influencers in Channel Marketing

Mindmatrix

For example, a tech company might partner with an influencer to produce a series of product demonstration videos that are shared through both the influencer’s and the reseller’s channels. Co-Hosted Events : Brands can team up with influencers and channel partners to host webinars, live streams, or virtual events.

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6 Reasons Your Channel Partner Program Needs a PRM Platform

Zift Solutions

Partners seem to want to access training, create marketing campaigns or co-branded collateral, and even see and manage their pipeline and booking reports on their own schedule.” “A good PRM allows a quote to be made without involving a salesperson, channel manager or partner success manager (PSM).