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The Partner/Channel Manager Role—and How It's Changed In The Last 10 Years

CoSell

These days, we’re hearing how many partner/channel managers feel pressure to drive sales directly. Traditional Partner/Channel Manager In the traditional role, a channel manager was a business consultant. Classically, the channel manager focused on sales account planning with partners.

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New Channel Management Strategies for Collaborating with Partner Ecosystems

ZinFi

Collaboration between and among business partners has been going on since the first time a peanut butter maker worked with jelly and bread makers. The need to effectively collaborate has evolved hence changing the channel management strategies. Collaboration can often lead to mutual benefits for non-transacting partners.

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Channel Management Best Practices for Transacting Partners: Collaboration, Data Sharing, and Mobility

ZinFi

In this article, we will address Channel Management Best Practices for transacting partners. In transactional partnerships, the relationship between the parties may be more limited, with less emphasis on building long-term trust and collaboration. The evolution of collaboration in the transacting part of channel management.

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Why Every Channel Manager Needs Partner Relationship Management Software

Mindmatrix

Managing relationships with channel partners can be a challenging task. Channel managers are responsible for ensuring that partners have the resources, support, and tools they need to succeed. That’s where Partner Relationship Management (PRM) software comes in.

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How to make Strategic Co-Selling a primary Revenue Driver

PartnerTap

As a result, channel teams are co-selling but never reaching their full revenue potential. Channel manager A has to connect with Channel Manager B, who then play’s rep to rep matchmaker. Sales teams need to meet each other and build the same types of relationships their channel teams are building.

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Solving Common Channel Management Issues

Zift Solutions

Solving Common Channel Management Issues In today’s complex B2B ecosystem, traditional Partner Relationship Management (PRM) software is often criticized for its inability to keep up with the fast pace of partner-led and influenced deals. Here’s how Unifyr tackles these challenges.

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Global Channel Management Optimization

Chaneltivity

Why does global channel management matter? So in this article, we’ll explain what global channel management means and share strategies for optimizing it over time from channel experts Tony Luzza , Trish Rilling , and Todd DeBell. But there’s an inherent risk to doing this.