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With the data and workflows you get from a system like PartnerTap your partners teams can become Co-Sell Quarterback that align partners, orchestrate the sequences in each sales play, and run the co-sell workflows that connect your sales reps with the specific partner sales reps on the high-value accounts you want them to collaborate on.
And simultaneously, they’re deciding the best way to purchase each solution – which could be directly from you, or it could be from an existing supplier, or through a cloud marketplace to burn down their cloud credits. Partner account managers don’t co-sell. And channelmanagers don’t co-sell. Here’s why that’s not true.
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Our fifth Channel Chats episode features Raegan Wilson and Kate Caday , leaders of channelmanagement and sales transformation at Spur Reply. Raegan owns the firm’s platform alliance relationships and leads the channel automation and optimization strategy.
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