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Managing relationships with channelpartners can be a challenging task. Channelmanagers are responsible for ensuring that partners have the resources, support, and tools they need to succeed. That’s where Partner Relationship Management (PRM) software comes in.
Additionally, a partner development manager plays a crucial role in managing and nurturing relationships with channelpartners, ensuring they receive the necessary support for mutual growth and collaboration. This includes identifying opportunities, setting sales targets, and driving revenue growth.
Number ten on the list above, joint annual go-to-market planning , is an excellent way to organize the partner engagement and commitment development. The problem is that most partner business planning processes are too time consuming, not integrated with data, and not very satisfactory for either partners or channelmanagers.
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