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Why does global channelmanagement matter? So in this article, we’ll explain what global channelmanagement means and share strategies for optimizing it over time from channel experts Tony Luzza , Trish Rilling , and Todd DeBell. But there’s an inherent risk to doing this.
Channelmanagement is a strategic approach that involves overseeing and optimizing the distribution channels through which a company’s products or services reach end customers. While channelmanagement can drive growth and enhance market reach, it comes with its own set of challenges.
Co-selling happens between sales reps, channelmanagers, BDRs, and product specialists across different companies. PRM and CRM systems were never designed for this type of cross-company collaboration. Sales teams already have their CRM system as their system of record for customers and internal sales processes.
Vendors need more than just collaboration platforms; they need insights and strategies to make the tools more effective. Webinar attendance is up. One vendor told me they had more than 400 partners join a webinar. The number of p artners using tools provided by channel programs is also increasing. By Larry Walsh.
As Maria Chien from Forrester Research shared recently on a Co-Sell Transformation webinar : “B2B buyers are turning to personal advisers for advice on the products they should consider and the companies they should work with.” Partner account managers don’t co-sell. And channelmanagers don’t co-sell.
Paul and I talk about the top channelmanagement mistakes that many vendors make and he shares some big opportunities for you in partner automation. We give them that environment where they can quickly stand up a portal and start collaborating with their channel partners. Are you ready for a great show? Let's go!
A cloud-based partner relationship management (PRM) portal can help you to effectively communicate, collaborate, and educate your channel. Collaboration newsfeeds for in-context, dynamic conversations and thereby, reducing email communications. Easy document management, with collaborative features (i.e.
Ariona's educational and professional journey has been enriched by experiences in various countries, enhancing her ability to thrive in international settings and collaborate effectively across cultures. They offer a rich tapestry of knowledge that can guide companies through the complexities of today's business landscape.
Vendors need more than just collaboration platforms; they need insights and strategies to make the tools more effective. Webinar attendance is up. One vendor told me they had more than 400 partners join a webinar. The number of p artners using tools provided by channel programs is also increasing. By Larry Walsh.
A critical component of this approach is developing a robust partner program that fosters collaboration, incentivizes growth, and creates lasting, mutually beneficial relationships. Learn how to strengthen all elements of your channelmanagement in our comprehensive guide to channelmanagement.
Introduction Effective channelmanagement is essential for companies looking to expand their market reach and drive revenue growth in today's competitive business landscape. This comprehensive guide will give you an in-depth understanding of channelmanagement, its core disciplines, and best practices.
With that top of mind, we wanted to return to a recent webinar featuring Rockwell Automations Giulia Barazzutti. Giulia presented tips for partner engagement using ZiftONEs full-service Partner Relationship Management (PRM) offerings. Thank you to Giulia for presenting this info-rich webinar on Rockwells wins from using ZiftONE.
ZiftONE empowers marketing through selling partners in an increasingly virtual world: Virtual event campaigns use customizable marketing materials to enable a data-driven approach to promote webinars through third-party sellers. This recognition is a validation of the impact our ZiftONE platform is having in the market.
This article will delve into various channel incentives, partner incentives, and channelmanagement strategies that can help you optimize your partner ecosystem and achieve your business objectives. ChannelManagement Best Practices Effective channelmanagement is crucial to the success of any partner ecosystem.
Integration with Traditional Channel Partners The integration of influencers with traditional channel partners can create powerful synergies. Here’s how this collaboration can be achieved: Joint Content Creation : Influencers can collaborate with resellers or distributors to create content that highlights the product’s benefits.
By ensuring efficient resource allocation and aligning partner channels with overall business objectives, capacity planning is crucial in driving predictable revenue growth through your partner channels. Regularly review and update your capacity plan : As your business and partner channels evolve, so should your capacity plan.
Embraces OKR methodology – OKRs are a team-focused, collaborative effort, and are quite different from the way typical goal setting works. Implementing a new PRM or even switching up your GTM strategy could affect how you think about OKRs. Hit Your OKRs With a Trusted PRM.
Developing a collaborative relationship with partners, where their feedback is valued and acted upon, can also increase engagement and further brand loyalty. Complexity in ChannelManagement Challenge: Managing a network of channel partners can be a complex and time-consuming task.
Find out how our platform solves the common challenges that companies face when managing their channel. How does Impartner’s platform solve the most common challenges that our customers face with channelmanagement? The primary reason for partner attrition is channel conflict. Find out more by joining this webinar.
The Spur Group’s Managing Director, Dan Overgaag, and channelmanagement technology giant Impartner’s CMO, Kerry Desberg, discusses how to create that magical combination of digital and human touch to build partner relationships and to create successful channel programs.
Channelmanagement refers to a companys engagement activities related to recruiting, enabling and compensating indirect channel partners. My preference is to have someone that understands how to do business in a particular local area that can help to manage the partner (i.e.,
Offering Flexible Training Options : Provide multiple training formats, such as online courses, webinars, and in-person workshops, to accommodate different learning preferences and schedules. Learn how to strengthen all elements of your channelmanagement in our comprehensive guide to channelmanagement.
Jim has collaborated with leading companies such as Walt Disney Company, McDonald’s, and Coca-Cola, applying his expertise to develop impactful leadership, sales, marketing, and customer service programs for the top 200 food service and retail chains. Lori is recognized as a trailblazer among women in hospitality.
At some point in your career, you’ve probably stumbled across a channel partner that fully engaged with your partner portal, liked all your LinkedIn posts, participated in webinars, and referred you to your best clients. Dream partner, right? For many partnerships leaders, finding a partner like that only happens once in a blue moon.
Define the scope of collaboration, roles and responsibilities, and expectations from both parties. Relationship building plan: Invest time in building strong relationships with potential partners through networking, meetings, and collaboration on smaller projects. Most organizations leverage a combination of organic and partnering.
Event Participation : The number of partners attending events such as webinars, conferences, or training sessions. This will help you stay on track and continuously improve your channel partner management program. This includes: Training Completion : The percentage of partners who complete training programs.
Channel Incentive programs should incentivize pre-sale and post-sale activities. 6 Best Practices for a Successful Channel Incentives Program Partner ecosystems are often a critical path to revenue growth for suppliers, with channel sales making up 75 percent of global commerce. Our panelists include: Heather K.
Best-in-class channel marketing programs go further than simply leaving room for partners to slap on their logo and web address; they enable partners to customize channel marketing collateral with their own messaging that promotes their value proposition as well as your products.
Pete Busam, Founder of Equilibrium Consulting , shares: “What vendors should understand about leveraging their MSP channel is that success isn’t just about products; it’s about partnership. When vendors truly embrace this perspective, collaboration becomes the cornerstone of innovation.”
We’ve written extensively on partner recruitment and you can check out one of our recent blogs, “ How Do You Recruit Channel Sales Partners? Highlights include: Identify Partner Locations Find new partners at conferences, webinars, LinkedIn groups, discussion forums and their industry media news outlets.
Mary Moore Cavanagh , ChannelManager for PGi , observes that the pandemic has turned some metrics such as average time to achieve partner ROI upside down. The irony of this is channel partners would see a larger payout on a webcasting option, but many deal with SMBs and they have no need for a webcasting platform.
Tip 2: KPIs should help you decide in which partners to invest When discussing which KPIs are the most important for external use in communicating with partners, determining which partners to focus on is essential to successful channelmanagement. Not all partners are created equally.
Co-sell and collaborate. Does collaborating with competitors benefit a partner ecosystem? Will the Chief Ecosystem Officer replace channel chiefs? Paul Bird: In my background managingchannel, we basically did our channelmanagement locally in Canada and the U.S. You could do webinars and training.
Has your program identified an ideal channel partner profile to target? Ideal partners know their ideal customers, says Heather Tenuto , Chief Revenue Officer for enterprise channelmanagement platform provider Zift Solutions.
When operating in different countries, there’s the] coordination with the local channelmanagers and local enterprise sellers to figure out what’s going to play in their market. I want to measure success by how many dollars are coming out of the channel. Are they attending your webinars?
Our fifth Channel Chats episode features Raegan Wilson and Kate Caday , leaders of channelmanagement and sales transformation at Spur Reply. Raegan owns the firm’s platform alliance relationships and leads the channel automation and optimization strategy. Have they launched new functionality? What else is available?
Networking opportunities : Engaging with these professionalswhether through LinkedIn, exclusive webinars, or industry eventsconnects you to a global network of key players. This exposure fosters collaborations, partnerships, and access to new business opportunities in diverse sectors.
Crisis management guidance : Following the pandemic, hospitality businesses have restructured their operational models. Networking and influence : Industry leaders often create platforms for collaboration. Thought leaders share case studies and lessons to help businesses remain agile and resilient.
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