This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
ZINFI Announces the Release of Complimentary Guides, Reports & Videos to Provide Insights for Unified Partner Management Pleasanton, CA March 15, 2017 ZINFI Technologies, Inc. , ZINFI has worked for many global enterprise companies with a variety of channelmanagement requirements and infrastructures.
Why does global channelmanagement matter? So in this article, we’ll explain what global channelmanagement means and share strategies for optimizing it over time from channel experts Tony Luzza , Trish Rilling , and Todd DeBell. But there’s an inherent risk to doing this.
Channelmanagement is a strategic approach that involves overseeing and optimizing the distribution channels through which a company’s products or services reach end customers. While channelmanagement can drive growth and enhance market reach, it comes with its own set of challenges.
Co-selling happens between sales reps, channelmanagers, BDRs, and product specialists across different companies. PRM and CRM systems were never designed for this type of cross-company collaboration. Sales teams already have their CRM system as their system of record for customers and internal sales processes.
Learn Key Incentive Management Issues and State of the Art Incentive Management Processes to Drive Better ROI Through the Channel Pleasanton, CA January 11, 2018 ZINFI Technologies, Inc., a company leading the definition and creation of Unified Partner Management (UPM) solutions, and special guest SiriusDecisions, Inc.,
a company leading the definition and creation of Unified Partner Management (UPM) solutions, and special guest SiriusDecisions, Inc., At the end of the webinar, Williams will host a Q&A session. In addition, ZINFIs platform natively supports more languages and currencies than the other platforms.
Learn How to Apply a Formal Partner Lead Management Framework to Increase Sales and Maximize ROI Pleasanton, CA March 05, 2019 ZINFI Technologies, Inc. , a company leading the definition and creation of Unified Partner Management (UPM) solutions, and special guest SiriusDecisions, Inc.,
Learn Key Lead Management Issues and State of the Art Lead Management Processes to Drive Better ROI Through the Channel Pleasanton, CA August 16, 2017 ZINFI Technologies, Inc. , a company leading the definition and creation of Unified Partner Management (UPM) solutions,and special guest SiriusDecisions, Inc.,
Vendors need more than just collaboration platforms; they need insights and strategies to make the tools more effective. Webinar attendance is up. One vendor told me they had more than 400 partners join a webinar. The number of p artners using tools provided by channel programs is also increasing. By Larry Walsh.
Learn to identify, qualify, motivate and sign-up the right channel partners, building a high-performing channel through a best-in-class partner relationship management framework Pleasanton, CA February 2, 2017 ZINFI Technologies, Inc., At the end of the webinar, Mike Chantigian will host a Q&A session.
McBain shares his insights with ZINFI CEO Sugata Sanyal on the crucial role of collaboration in new channelmanagement strategies. Feet on the Streets Video Podcast: The Role of Collaboration in New ChannelManagement Strategies. View Now Pleasanton, CA March 08, 2023 ZINFI Technologies, Inc. ,
As Maria Chien from Forrester Research shared recently on a Co-Sell Transformation webinar : “B2B buyers are turning to personal advisers for advice on the products they should consider and the companies they should work with.” Partner account managers don’t co-sell. And channelmanagers don’t co-sell.
The Role of Collaboration in Partner Ecosystem Management Join Sugata Sanyal , CEO of ZINFI and Jay McBain , Chief Analyst at Canalys, as they discuss how channelmanagement strategies are evolving to include new ways to collaborate with partner ecosystems. Today, every vendor has seven partners that are trusted.
A cloud-based partner relationship management (PRM) portal can help you to effectively communicate, collaborate, and educate your channel. Collaboration newsfeeds for in-context, dynamic conversations and thereby, reducing email communications. Easy document management, with collaborative features (i.e.
Ariona's educational and professional journey has been enriched by experiences in various countries, enhancing her ability to thrive in international settings and collaborate effectively across cultures. They offer a rich tapestry of knowledge that can guide companies through the complexities of today's business landscape.
Vendors need more than just collaboration platforms; they need insights and strategies to make the tools more effective. Webinar attendance is up. One vendor told me they had more than 400 partners join a webinar. The number of p artners using tools provided by channel programs is also increasing. By Larry Walsh.
A critical component of this approach is developing a robust partner program that fosters collaboration, incentivizes growth, and creates lasting, mutually beneficial relationships. Learn how to strengthen all elements of your channelmanagement in our comprehensive guide to channelmanagement.
With that top of mind, we wanted to return to a recent webinar featuring Rockwell Automations Giulia Barazzutti. Giulia presented tips for partner engagement using ZiftONEs full-service Partner Relationship Management (PRM) offerings. Thank you to Giulia for presenting this info-rich webinar on Rockwells wins from using ZiftONE.
Introduction Effective channelmanagement is essential for companies looking to expand their market reach and drive revenue growth in today's competitive business landscape. This comprehensive guide will give you an in-depth understanding of channelmanagement, its core disciplines, and best practices.
ZiftONE empowers marketing through selling partners in an increasingly virtual world: Virtual event campaigns use customizable marketing materials to enable a data-driven approach to promote webinars through third-party sellers. This recognition is a validation of the impact our ZiftONE platform is having in the market.
Integration with Traditional Channel Partners The integration of influencers with traditional channel partners can create powerful synergies. Here’s how this collaboration can be achieved: Joint Content Creation : Influencers can collaborate with resellers or distributors to create content that highlights the product’s benefits.
This article will delve into various channel incentives, partner incentives, and channelmanagement strategies that can help you optimize your partner ecosystem and achieve your business objectives. ChannelManagement Best Practices Effective channelmanagement is crucial to the success of any partner ecosystem.
By ensuring efficient resource allocation and aligning partner channels with overall business objectives, capacity planning is crucial in driving predictable revenue growth through your partner channels. Regularly review and update your capacity plan : As your business and partner channels evolve, so should your capacity plan.
Embraces OKR methodology – OKRs are a team-focused, collaborative effort, and are quite different from the way typical goal setting works. Implementing a new PRM or even switching up your GTM strategy could affect how you think about OKRs. Hit Your OKRs With a Trusted PRM.
Developing a collaborative relationship with partners, where their feedback is valued and acted upon, can also increase engagement and further brand loyalty. Complexity in ChannelManagement Challenge: Managing a network of channel partners can be a complex and time-consuming task.
Find out how our platform solves the common challenges that companies face when managing their channel. How does Impartner’s platform solve the most common challenges that our customers face with channelmanagement? The primary reason for partner attrition is channel conflict. Find out more by joining this webinar.
The Spur Group’s Managing Director, Dan Overgaag, and channelmanagement technology giant Impartner’s CMO, Kerry Desberg, discusses how to create that magical combination of digital and human touch to build partner relationships and to create successful channel programs.
Channelmanagement refers to a companys engagement activities related to recruiting, enabling and compensating indirect channel partners. My preference is to have someone that understands how to do business in a particular local area that can help to manage the partner (i.e.,
In previous articles, ZINFI has explored in detail the significance of through-channel marketing automation in empowering partner ecosystems , emphasizing the role of partner relationship management software in optimizing partner relationships. How do I use PRM software to manage my partner channel?
Offering Flexible Training Options : Provide multiple training formats, such as online courses, webinars, and in-person workshops, to accommodate different learning preferences and schedules. Learn how to strengthen all elements of your channelmanagement in our comprehensive guide to channelmanagement.
The partner portal is an integral part of ZINFIs end-to-end partner relationship management (PRM) software platform, which automates and integrates a comprehensive range of channelmanagement activities. Certification is one of our main goals, and the portal is helping us achieve that goal, says Lokuyaddage.
Jim has collaborated with leading companies such as Walt Disney Company, McDonald’s, and Coca-Cola, applying his expertise to develop impactful leadership, sales, marketing, and customer service programs for the top 200 food service and retail chains. Lori is recognized as a trailblazer among women in hospitality.
At some point in your career, you’ve probably stumbled across a channel partner that fully engaged with your partner portal, liked all your LinkedIn posts, participated in webinars, and referred you to your best clients. Dream partner, right? For many partnerships leaders, finding a partner like that only happens once in a blue moon.
The discipline that embodies the principles and tactics of managingchannel partners is called partner relationship management (PRM) or channel relationship management. At the foundation of channelmanagement, youll find partners. This means more than just a two-day conference in a hotel.
Event Participation : The number of partners attending events such as webinars, conferences, or training sessions. This will help you stay on track and continuously improve your channel partner management program. This includes: Training Completion : The percentage of partners who complete training programs.
Partner relationship management (PRM) is a strategic approach to managing and optimizing the interactions between a company and its channel partners. Collaborative Marketing: Use the PRM platform to collaborate with partners on marketing campaigns, co-branded content, and other promotional activities.
Define the scope of collaboration, roles and responsibilities, and expectations from both parties. Relationship building plan: Invest time in building strong relationships with potential partners through networking, meetings, and collaboration on smaller projects. Most organizations leverage a combination of organic and partnering.
Channel Incentive programs should incentivize pre-sale and post-sale activities. 6 Best Practices for a Successful Channel Incentives Program Partner ecosystems are often a critical path to revenue growth for suppliers, with channel sales making up 75 percent of global commerce. Our panelists include: Heather K.
Best-in-class channel marketing programs go further than simply leaving room for partners to slap on their logo and web address; they enable partners to customize channel marketing collateral with their own messaging that promotes their value proposition as well as your products.
Pete Busam, Founder of Equilibrium Consulting , shares: “What vendors should understand about leveraging their MSP channel is that success isn’t just about products; it’s about partnership. When vendors truly embrace this perspective, collaboration becomes the cornerstone of innovation.”
We’ve written extensively on partner recruitment and you can check out one of our recent blogs, “ How Do You Recruit Channel Sales Partners? Highlights include: Identify Partner Locations Find new partners at conferences, webinars, LinkedIn groups, discussion forums and their industry media news outlets.
Regular check-ins, constructive feedback, and performance metrics are instrumental in gauging the health of our collaborations. The concept of partner relationship management (PRM) has emerged as a cornerstone for businesses aiming to nurture and optimize these partnerships. And, as with any relationship, challenges are inevitable.
Mary Moore Cavanagh , ChannelManager for PGi , observes that the pandemic has turned some metrics such as average time to achieve partner ROI upside down. The irony of this is channel partners would see a larger payout on a webcasting option, but many deal with SMBs and they have no need for a webcasting platform.
Tip 2: KPIs should help you decide in which partners to invest When discussing which KPIs are the most important for external use in communicating with partners, determining which partners to focus on is essential to successful channelmanagement. Not all partners are created equally.
We organize all of the trending information in your field so you don't have to. Join 61,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content