This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
As more companies today leverage partners as a vital component of a go-to-market strategy, having world-class channelmanagement is more critical than ever. Your channel efforts need to focus on how you will win with partners in a competitive context. The six disciplines of channelmanagement. The bottom line.
Channelmanagement is a strategic approach that involves overseeing and optimizing the distribution channels through which a company’s products or services reach end customers. While channelmanagement can drive growth and enhance market reach, it comes with its own set of challenges.
As more companies today leverage partners as a vital component of a go-to-market strategy, having world-class channelmanagement is more critical than ever. Your channel efforts need to focus on how you will win with partners in a competitive context. The six disciplines of channelmanagement. The bottom line.
For example, Tracie Crites , Chief Marketing Officer of HEAVY Equipment Appraisal, looks for channel partners that are equipped to handle unexpected demands without delay. Time management and availability matters. Last year, when a construction client needed appraisals across multiple sites almost immediately.
The key to getting constructive feedback from her PAC? “We At Inseego, Alex has formed a Partner Advisory Council (PAC), a group of partners she meets with quarterly to ask what’s going well, what’s missing from their program, what else could be helpful, and what they see in other partner programs.
To ensure your channel strategy, performance and go-to-market approach are where they should be, you need to start with an accurate diagnosis and a comprehensive channelmanagement plan. The first and most important element of any channelmanagement plan is the Channel Health Index. But that isn't easy.
Their dedicated focus on PPC ensures that your campaigns are managed by experts using cutting-edge strategies and tools, keeping you ahead of your competitors. Their hands-on management ensures that no campaign is 'set and forget.' They actively manage and refine strategies, keeping your campaigns at peak performance.
You'll benefit from their social strategy and channelmanagement expertise, which will ensure your brand effectively engages with its audience. They distinguish themselves with a blend of creative and performance-driven campaigns, ensuring that creativity and measurable outcomes go hand in hand.
When you construct milestones you are inventing small opportunities for your partners feel accomplished. Don't commit the biggest danger in channelmanagement. If a company provides an end goal and quality training material on a product, but no path to get there, you can bet that even the most talented will begin to drop off.
Performance Monitoring and Feedback: Fostering Continuous Improvement Regularly evaluating partner performance and providing constructive feedback can help partners improve and grow. Learn how to strengthen all elements of your channelmanagement in our comprehensive guide to channelmanagement.
Consolidated Channel Dashboards are as Rare as Some of the Greatest World Treasures: Channel executives have been searching for solutions to provide comprehensive dashboards for their partners and channelmanagers for many years unsuccessfully. The search for the ultimate partner performance dashboard is finally over.
Keep returning to your goals as you construct your IPP to ensure you’re on track. Are you looking for more exposure, more partner-driven ARR, or both? What current partners are pushing you towards those goals? If none are moving the needle, think about what types of partners could.
The Partnership Infrastructure is entirely unique as it constructs the foundation upon which visionary innovation becomes possible. “Impartner’s solutions enable both partners and suppliers to grow their end-customer bases, build customer stickiness, and increase sales and revenues.”
It’s getting constructive feedback — especially from the partners who aren’t super active. Your survey won’t be the same, of course, but you can gain inspiration from the types of questions they ask and how frank they ask customers to be. The whole point of surveys isn’t chasing compliments,” Kathleen explains.
It’s getting constructive feedback — especially from the partners who aren’t super active. Your survey won’t be the same, of course, but you can gain inspiration from the types of questions they ask and how frank they ask customers to be. The whole point of surveys isn’t chasing compliments,” Kathleen explains.
A well-constructed messaging framework creates a clear and consistent direction. But the rewards of good channelmanagement can fuel growth like an accelerator. Too often, your product (and engineering), marketing, and sales teams have different points of view on what drives customer value.
Partner Program Tweak 5: Explore High-Value Coalitions If youre in a market like martech, cybersecurity, or even construction, youre not the only vendor in a customers tech stack or supply chain. In an effort to get what they need, they reach out to sales, marketing, channelmanagers, you name it. Weve got seven tips for you.
We organize all of the trending information in your field so you don't have to. Join 61,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content