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As more companies today leverage partners as a vital component of a go-to-market strategy, having world-class channelmanagement is more critical than ever. Your channel efforts need to focus on how you will win with partners in a competitive context. The six disciplines of channelmanagement.
Channelmanagement is a strategic approach that involves overseeing and optimizing the distribution channels through which a company’s products or services reach end customers. While channelmanagement can drive growth and enhance market reach, it comes with its own set of challenges.
As more companies today leverage partners as a vital component of a go-to-market strategy, having world-class channelmanagement is more critical than ever. Your channel efforts need to focus on how you will win with partners in a competitive context. The six disciplines of channelmanagement.
To manage these channel partnerships effectively, it is crucial to establish and maintain strong relationships with key partners. In this article, we will explore the benefits of a PAC, offer suggestions on structuring a council, and outline best practices for managing both live and virtual meetings.
Paul and I talk about the top channelmanagement mistakes that many vendors make and he shares some big opportunities for you in partner automation. It's really key that they have these pre-templated, easy to brand documents that they can quickly access and use for their marketing. 'Hey, I need that specific document.'
In the Channel Expert Office Hours series, channel expert Raegan Wilson answers questions about channelmanagement. What are common channel blind spots? The three common channel blind spots include: 1. You can submit your own questions for Raegan by sending us an email. Lack of rules of engagement.
The best partner enablement managers boil it down to four core elements: 1. A handbook may sound like a small thing, but having one document that partners can continually refer to and that you can update fairly easily holds the whole partner framework together — processes, procedures, and expectations,” Morten emphasizes.
Employee turnover can leave channel programs in a lurch, but there are several actions you can take to both retain your channel team and reduce the impact of departing team members: Create redundancy – Cross-training provides a backup if there is turnover in your channel team.
Full highlights of the asset engine include: Impartner’s Channel Flow workflow engine means that channel teams, with clicks, not code, can continually refine the workflow of any partner, to make sure the system automatically gives them access to the information and assets they need.
If you distribute sales leads to your channel, PRM technology makes it easier to inform your partners about customer requirements, close/win dependencies and specific pricing offers based on the relationship with manufacturers or developers. Easy documentmanagement, with collaborative features (i.e. Management of MDF.
Organizations get access to an end-to-end channelmanagement solution that offers partner portals, recruiting, go-to-market tools, co-branding, and more. Oracle PRM comes with partner marketing, performance tracking, training and certifications, channel service execution, and business intelligence to optimize indirect sales channels.
But a couple of months into a channel partner joining your program, youll want to see: Use of your Partner Portal: They are logging in to look at your joint business plan , download newly uploaded documents, and complete partner training.
Organizational intelligence is poorly documented and erodes as individuals leave. Processes are followed and documented. Is a single set of measures used throughout the channelmanagement process? Ultimately, channelmanagement execution excellence becomes a keystone in the company’s sales operations model.
You should be able to upload and notify partners whenever new documents are published. Partner training and certification – To sell your product, your channel needs to understand how it works. But your partners can’t do so without ample marketing materials. Uploading new content should be super simple for admins, too.
Partner portals are an important component of your channel program, but they do not run themselves. It is crucial that you’re properly staffed for your channel’s long-term success. Documenting PRM Responsibilities. So how do you know what your PRM team should look like? Here are some questions to think about.
Best practices for selecting a channelmanagement platform. When is a solution necessary for channelmanagement? Which organizations should adopt a channelmanagement tool? Top challenges alleviated by a stellar channelmanagement platform. Event management. Consideration #3: X factor.
Gigamons Jacobson agrees that channel operations and management have a symbiotic relationship. Channel operations create the programmatic and systematic framework to enable the channelmanagement teams to go out and execute against the channel strategy, he says. Want to know more about channel operations?
What to Avoid We have established why a well-structured partner onboarding program is crucial; however, it can be undermined by two common pitfalls: incomplete documentation and data exchange issues. Incomplete Documentation Effective communication is vital during onboarding; complete documentation can help with this.
A partner business plan is a key component of successful channelmanagement — getting and keeping your partner on track. In this post, we’ll review what partner business plans are and how to institute a business planning process that keeps your channel program running smoothly. But what goes into a partner business plan?
Here’s why partner relationship management is important. 1: Reduce time on manual, administrative tasks The advantages of partner relationship management start and end with automation. Because the partner experience matters and leading channel organizations agree. The best tools go further than a simple portal, though.
Introduction Effective channelmanagement is essential for companies looking to expand their market reach and drive revenue growth in today's competitive business landscape. This comprehensive guide will give you an in-depth understanding of channelmanagement, its core disciplines, and best practices.
Managing your partnership community to ensure it contains the right mix of partners is vital to sound channelmanagement. Partner managers need to have both a full understanding of the company’s partner community and how to optimize the community’s performance — using five simple levers.
Managing your partnership community to ensure it contains the right mix of partners is vital to sound channelmanagement. Partner managers need to have both a full understanding of the company’s partner community and how to optimize the community’s performance — using five simple levers.
Is everyone following the same documented, team-reviewed process? As a start, think about trends or new regulations that your product could help customers in this new market manage and your total addressable market by mapping your ideal customer profile to marketing databases.
☐ Documentation: Find a PRM that has a wealth of support documentation admins can refer back to at any time. Look for a PRM with a fully documented API, SSO capabilities, and connections with integration platforms like Zapier. ☐ Security & Compliance: Partner programs are built on trust. .
In 2020, Apttus merged with Conga to extend the company’s reach beyond digital documents and into revenue operations, contract lifecycle management, and digital commerce. For channel applications, the San Matero-based vendor includes a proprietary Configure-Price-Quote (CPQ) engine and solutions for Digital Commerce and Promotions.
If it’s lack of understanding of customer demand for your product, use managed leads to show customers are asking for your product. Document your business proposition in your partner marketing. This will avoid costly missteps in channelmanagement. If fit is off, offer free training or architectural assistance.
Example 2: Increase Revenue. Revenue is probably the most important reason for having a partnership team. Revenue-focused OKRs require an analysis of current performance to ensure the Key Results are feasible.
We do want to help give channelmanagers an overview of the new law to help guide you as you market. You create and manage your own marketing campaigns to generate opt-in leads and distribute these leads to your partners. In other respects, however, it goes even farther.”. What is CCPA?
Works collaboratively with the team on developing health and science focused press releases, fact sheets, and other client documents. Ensures documents are finalized through internal protocols to provide clients with error free documents. Works with team on account planning and updates internal documents as needed.
Essential features of a robust partner portal include: Resource library : Provide a comprehensive library of sales, marketing, and technical resources, such as training materials, product documentation, and promotional assets. Learn how to strengthen all elements of your channelmanagement in our comprehensive guide to channelmanagement.
Customer teams have likely already put together excellent documentation, demo videos, and interactive demos to help new customers get acquainted with your product. A First-Class ChannelManager Keeps Up With Their Partners Just like you need to know your product inside and out, you need to know your partners’ goals by heart.
In addition, you'll find that by centralizing all the partner relationship management in one platform, your channelmanagers can safely remove unnecessary steps from their workflow. Central management portal : As we previously stated, one of the greatest benefits that a PRM can provide is centralization of information.
Document those and prioritize them and then start aggressively determining how to address them. Look for ideas outside of the channel. Four Tools to Help ChannelManagers to Build Deeper Personal Relationships with Their Partners. For instance, there is a lot happening focused on AI and automation of the customer journey.
The analysis will be THE document that allows your company to build all its value propositions and marketing collateral while providing you the firepower to help you and your partners to close business. By the way, the competitive analysis is one of the top three documents that the best and most interested partners will ask for.
Recruiting the wrong channel partners. Rob Spee: One of the challenges that we're having, and I think a lot of channelmanagers face this, is finding the right partners. I still think that first, before we sign the agreement before we start committing resources, put this on not just the channelmanager.
A springboard for developing integration documentation) How can partners support customer success? (A Regardless of how you compensate channel partners, make sure it’s clearly documented. (This can serve as your jumping-off point for your MDF budget) How can partners support sales quotas? (A
Specificity yields clarity: Detailed Planning: Emphasize the importance of detailed planning and documentation to ensure clarity and alignment in partnership execution. ChannelManagement Strategies: Design partnership programs that complement channelmanagement efforts and distribution strategies to maximize market coverage and sales.
All feedback and insights should be documented and acted upon. It is critical that most of the time is spent on partners sharing their thoughts and experiences. Be mindful that agenda items you present still allow for enough time to gather partner input. When launching a Partner Advisory Council, remember to start with the partner in mind.
You concentrate on understanding and documenting each audience’s pain points and needs. You must create, document, and communicate a consolidated messaging framework to the entire team, Build out your journeys. But the rewards of good channelmanagement can fuel growth like an accelerator. Step 1: Define your strategy.
The company’s PRM solution offers automated partner onboarding with approval routing and contract management, deal registration and management, partner analytics and reporting, an asset library for document sharing, and a WYSIWYG CMS to control portal content and pages.
Furthermore, other deal registration solutions often lack the functionality needed to properly manage these valuable leads. 49% of responding channel partners have technical issues with deal registration software that make the tool difficult to use.
Channelmanagers should be deep in those reports, analyzing how engaged partners are — whether they’ve completed trainings, downloaded materials, co-branded collateral, etc.” Channeltivity has it all, from a deep feature set to extensive documentation to an open API.
The best providers limit turnover and have the people, processes and systems well documented and managed, too, Jeter says. For better or worse, the channel is relationship-driven, so cutting channel staff to realize synergies right away can have a negative impact on partner sales and retention.
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