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Table of contents: Recruiting the wrong channelpartners. How to avoid recruiting the wrong partners. Tip #1: Have a well-defined channel strategy. Tip #2: Define the ideal partner profile. Can partners be too small or too big? Tip #3: Keep a scorecard for channelpartners. Conclusion.
Most channel folks have realized by now that they need a partner relationship management tool to manage and scale their partner program. . How a self-service PRM helps partner ops. However, most PRM platforms only focus on one side of the equation: partner self-service, leaving the channel team in the dark.
Build your partner planning framework. Partner planning aims to have the right quantity of products in the right places at the right times to satisfy customer demand in an efficient, cost-effective manner. A channel leader must review their partner plan to ensure the strategy aligns with the company’s desired business outcomes.
Build your partner planning framework. Partner planning aims to have the right quantity of products in the right places at the right times to satisfy customer demand in an efficient, cost-effective manner. A channel leader must review their partner plan to ensure the strategy aligns with the company’s desired business outcomes.
At some point in every partner leader’s career, they’re tasked with purchasing and implementing “the best partner portal” for their organization. After all, your partner portal sits at the heart of your program — it’s where partners learn about your product, get certified to sell it, work leads, and send deals your way.
Partner ecosystems are growing in popularity, with almost a third of total global sales predicted to come from ecosystems by 2025, according to McKinsey. In previous articles on channelpartnermanagement , weve covered the partner ecosystem phenomenon and how programs can develop a partnership ecosystem framework.
Merger and acquisition (M&A) activity among technology solution providers, vendors, suppliers, IT distributors and technology services distributors (TSDs) leveraging channelpartners has accelerated in recent years. In fact, channel media outlet ChannelE2E has tracked nearly 2,600 M&A events impacting the channel since 2019.
It almost seems like every single business operates with a partner (or ten). Yet, having the partnerships themselves on hand is one thing, and being able to manage them adequately is a whole different challenge. That's where having the right partner relationship management (PRM) tools come in. And no wonder.
Best practices for selecting a channelmanagement platform. When is a solution necessary for channelmanagement? Which organizations should adopt a channelmanagement tool? Top challenges alleviated by a stellar channelmanagement platform. Event management. Consideration #3: X factor.
They research features and capabilities between competitors. Most companies sit on a wealth of information about their customers, partners, and themselves. Seeking an understanding of their customers, partners, and place in the market should be the first step for every go-to-market leader. Gain actionable insights.
Developing an indirect sales channel is a smart financial move for most businesses, especially with 75 percent of all global trade attributed to indirect sales, according to the World Trade Organization (WTO). Complementary Services Neither you nor your partner benefits from delivering the exact same services to end customers.
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