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Stop Making These 3 Channel Management Mistakes (Podcast)

Magnetrix

Paul and I talk about the top channel management mistakes that many vendors make and he shares some big opportunities for you in partner automation. So if they've got an identified document, they've already added their logo, they just click, download it, and go. Treating your channel partners like VIPs.

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Improving Channel ROI With A Comprehensive Partner Enablement Platform

Mindmatrix

As B2B buyer authority shifts to extremely discerning decision-makers in business units, partner sales agents must be supported with channel tools that provide easy, on-demand access to the information they need. Support partner onboarding and sales training.

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The Benefits of Deploying One Platform for all Channel Enablement Needs: Part One

Mindmatrix

For example, it provides 100% visibility into the lead-to-revenue journey to channel partners, channel managers, and channel and corporate marketing teams. This ensures everyone is on the same page when it comes to lead interaction and management. Visibility. Having one platform creates transparency.

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Three Keys to Hyper-Scale Your Marketplace Ecosystem

PartnerTap

Today most companies have to wait until a customer downloads or uses a partner connector to know who their joint customers are with a particular partner. This will increase downloads, make customers stickier, and strengthen your relationship with these partners.

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Three Keys to Hyper-Scale Your Marketplace Ecosystem

PartnerTap

Today most companies have to wait until a customer downloads or uses a partner connector to know who their joint customers are with a particular partner. As soon as you know all of your mutual customers you can run targeted email campaigns to encourage those joint customers to download, install, or use the partner’s connector.

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Impartner Fall ’17 Release Ushers in New Era of Precision in Channel Management

Impartner

. “In 2017, partner programs that only utilize one type of partner are an anomaly,” said SiriusDecisions Channel Sales Strategies Services Director Chris Cleary, a topic that was recently covered in the SiriusDecisions Channel Partner Segmentation Matrix core strategy report, downloadable here.

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The Must-Have ROI of PRM

Chaneltivity

With 64% of sales going through the channel * , a PRM solution has become as fundamental a business tool requirement as your accounting or CRM solution. Can you run a channel without one? Don’t Manage a Process, Manage your Growth. For a time maybe, but the opportunity costs add up quickly.