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Paul and I talk about the top channelmanagement mistakes that many vendors make and he shares some big opportunities for you in partner automation. So if they've got an identified document, they've already added their logo, they just click, download it, and go. Treating your channel partners like VIPs.
As B2B buyer authority shifts to extremely discerning decision-makers in business units, partner sales agents must be supported with channel tools that provide easy, on-demand access to the information they need. Support partner onboarding and sales training.
For example, it provides 100% visibility into the lead-to-revenue journey to channel partners, channelmanagers, and channel and corporate marketing teams. This ensures everyone is on the same page when it comes to lead interaction and management. Visibility. Having one platform creates transparency.
Today most companies have to wait until a customer downloads or uses a partner connector to know who their joint customers are with a particular partner. This will increase downloads, make customers stickier, and strengthen your relationship with these partners.
Today most companies have to wait until a customer downloads or uses a partner connector to know who their joint customers are with a particular partner. As soon as you know all of your mutual customers you can run targeted email campaigns to encourage those joint customers to download, install, or use the partner’s connector.
. “In 2017, partner programs that only utilize one type of partner are an anomaly,” said SiriusDecisions Channel Sales Strategies Services Director Chris Cleary, a topic that was recently covered in the SiriusDecisions Channel Partner Segmentation Matrix core strategy report, downloadable here.
With 64% of sales going through the channel * , a PRM solution has become as fundamental a business tool requirement as your accounting or CRM solution. Can you run a channel without one? Don’t Manage a Process, Manage your Growth. For a time maybe, but the opportunity costs add up quickly.
Granular profiles and permissions – You should be able to control who can see, download, and interact with various parts of the portal. In addition, they should also use in-app guidance to find where they can submit deals, request marketing development funds, download marketing materials, view reports, and get certified.
But this misses that there’s a big difference between partners and end customers, and between the activities required to manage indirect and direct sales. With a well-designed PRM system, channelmanagers are able to provide a single place for partners to easily access all the information they need to sell successfully.
Each promotion must keep in sync across many different marketing channels. Managing such a large amount of promotions requires a mechanism to standardize information delivery and access. Promotion descriptions, promo codes, and promotion dates are also available via API calls and catalog download files.
But a couple of months into a channel partner joining your program, youll want to see: Use of your Partner Portal: They are logging in to look at your joint business plan , download newly uploaded documents, and complete partner training.
Business Planning , where your partner enablement manager can set enablement goals and keep partners accountable. Reporting , where your partner enablement manager can see what resources people are downloading most and rating highest, what materials they’re co-branding, what courses they’re taking, and who is passing exams.
Sales Resources Everything your local channelmanager needs to know about anyone in the organization who sells. Otherwise, their channelmanager might easily become overloaded with calls and emails. This includes sales and servicing personnel. Strategic Roadmap Heres where you bring the entire plan together.
Get ChannelManagers Buy-In Channelmanagers play an integral role in providing partners with the tools and education they need to utilize marketing materials from the supplier. Download our one-pager on creating a repeatable partner enablement framework at the link below: DOWNLOAD ONE-PAGER 7.
Integrated with BigCommerce ChannelManager , enabling BigCommerce customers to launch and scale an affiliate and influencer channel. iPX Sydney is set for August 31, 2023. With this, impact.com is the first listing in the newly created “Affiliate & Influencer” category.
Indicators of engagement could be: deal registrations, portal logins, certifications, resource downloads, and MDF requests. As a start, think about trends or new regulations that your product could help customers in this new market manage and your total addressable market by mapping your ideal customer profile to marketing databases.
Within the Portal, partners can download sales materials, take training courses, benefit from marketing development funds, and submit leads – all in a matter of minutes. Channeltivity ’s Partner Portal is your one-stop shop for partnership activity.
Consolidated Channel Dashboards are as Rare as Some of the Greatest World Treasures: Channel executives have been searching for solutions to provide comprehensive dashboards for their partners and channelmanagers for many years unsuccessfully. The search for the ultimate partner performance dashboard is finally over.
ZiftONE, the market-leading channelmanagement software, was designed to make partner relationships thrive. With two decades of experience, weve built a platform that simplifies the chaos , helps you manage your entire partner ecosystem, and drives engagement through world-class enablement.
If you are a channelmanager or a business owner, chances are you’ve sat down, taken a good look at your partner base and wondered why your partners don’t sell more. The truth is, there are many problems channel partners face when trying to resell. The best way to do this is to provide content that supports these efforts.
These might evolve depending on the mediums you use, but here are some ideas to get you started: Additional revenue growth Sales and marketing material downloads Course enrollment and completions Partner retention rate 2. With those in mind, jot down a list of KPIs you can use to track your progress.
Impartner earns highest market position among top 20 global vendors based on over 100,000 data points from 1,500 manager surveys, analyst opinions and vendor evaluations. Salt Lake City – November 20 2019 — Impartner, the fastest-selling, most award-winning channelmanagement solution was named the No. Impartner also scores No.
Don’t be afraid to push your channel infrastructure vendors to creatively approach the use of their tools to address the business need and constantly evaluate the new tools that are available in the ChannelTech marketplace. Four Tools to Help ChannelManagers to Build Deeper Personal Relationships with Their Partners.
Engage them through your social channels with video, blogging, downloads, etc. ” Henderson from BuzzTheory agrees, noting that its not unusual in the channel for some of the most loyal partners to engage with their channel contacts inside an organization outside of the digital communications stream.
Are they: Downloading information from the Library ? That way, you won’t forget to ask about it, and before the next one comes up, you’ll be reminded to act on the feedback you received from the partner last time. Before your calls, it’s a good idea to look at your partner’s behavior in your Partner Portal. Hitting Business Plan milestones?
Are they: Downloading information from the Library ? That way, you won’t forget to ask about it, and before the next one comes up, you’ll be reminded to act on the feedback you received from the partner last time. Before your calls, it’s a good idea to look at your partner’s behavior in your Partner Portal. Hitting Business Plan milestones?
Here’s how to do it: Download a list of your partners, along with their type. Channelmanagers should be deep in those reports, analyzing how engaged partners are — whether they’ve completed trainings, downloaded materials, co-branded collateral, etc.” Review the type column.
Additionally, if the right support systems are in place, you can create incentives that help your channel partners develop more autonomy in their sales efforts. Like a building under construction, partners need good scaffolding, says Heather Tenuto , Chief Revenue Officer for enterprise channelmanagement platform provider Zift Solutions.
It should also allow users to create lessons with videos, rich text, images, and downloadable files, tests to certify knowledge, and reports to track training activity. The best PRMs have a training and certification module that supports online learning content in SCORM, AICC, cmi5 or xAPI formats.
Shortly following, the company integrated with BigCommerce’s ChannelManager and was established as a certified app in the HubSpot App marketplace. During the year impact.com expanded its strategic collaboration with Google with an enhanced integration powering affiliate link deals across select Google surfaces.
For more ways to identify if you’ve made the wrong PRM decision, you can download our eBook here: Top 13 Signs You’ve Made the Wrong PRM Decision. Impartner integrates seamlessly with any major CRM and third-party application and legacy system. It’s no wonder Impartner has outlived other solutions, making its way to number one.
When operating in different countries, there’s the] coordination with the local channelmanagers and local enterprise sellers to figure out what’s going to play in their market. I want to measure success by how many dollars are coming out of the channel. DOWNLOAD ONE-PAGER Have anything you want to add?
PRM , Channel enablement and partner management software platforms allow vendors to nurture, streamline, and maximize their partner relationships. However, not all PRM software platforms are created equal, and to ensure that your channelmanagement is truly optimized, you need to pick the one that suits you the best.
The people at Impartner deliver an expertise around channelmanagement that helps guide companies on how their channel should run – they are not just web developers or software providers. To download your free copy of the whitepaper, click here.
KPIs covered include asset rating, asset usage, asset views, downloads, etc. KPIs covered include engagement levels, users from the organization, total number of leads, etc. Asset reports. This section provides reports related to various assets in the platform. MDF Summary reports. Deals registered reports.
At the time of this post, we’re seeing metrics like a 10% compounded monthly increase for asset views and downloads, month over month increase of partner logins, and steady increases in partner web activity. At the end of the day, our partners are busy solving major manufacturing problems.
Rachel Turkus , Director of Digital Marketing & Demand Generation for communications solutions provider NetFortris , points out that, besides downloading sales team feedback from their interactions with partners and customers, marketers can learn about the gaps between sales and marketing. Sound off in the comments below.
We try to use the tools that our channelmanagers are the most comfortable with – including HubSpot, Calendly and social – to highlight the channelmanagers themselves. Here are our 10 tips to align sales and marketing – straight from channel leaders. Taking our best practices on the road?
Those include: Pipeline and revenue, including leads generated and converted to prospects and prospects converted to customers Participation in QBRs and planning meetings Portal and content use, including logins, downloads, etc. Get channelmanager buy-in. Your channelmanagers also need a seat at the table.
Impartner’s professional portal development solutions are emerging as an intuitive solution for identifying secondary revenue streams and helping eliminate the need for less effective do-it-yourself (DIY) portals.
Step 3: Allocate Your Channel Marketing Spend In marketing, the term “different strokes for different folks” comes into play everywhere even when it comes to budgeting. Here are our 7 steps on creating a channel partner marketing program to increase pipeline. DOWNLOAD ONE-PAGER Have anything you want to add?
The look and feel they like, but then you see a low usage data or decreasing usage data in terms of user login, [or] maybe asset downloads. We've seen a number of portals where the focus is more on what the client wants to see versus what the partners do. And if you're leveraging that portal experience, you want your partners to be active.
We also integrated with BigCommerce’s ChannelManager and became a certified app in the HubSpot App marketplace. We also dove into the fourth season of our podcast, “The Partnership Economy,” and were thrilled to reach over 120,000 downloads and be recognized with a Gold Award in the Marcom Awards!
Tip 2: KPIs should help you decide in which partners to invest When discussing which KPIs are the most important for external use in communicating with partners, determining which partners to focus on is essential to successful channelmanagement. Not all partners are created equally.
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