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Most channel folks have realized by now that they need a partner relationship management tool to manage and scale their partner program. . How a self-service PRM helps partner ops. However, most PRM platforms only focus on one side of the equation: partner self-service, leaving the channel team in the dark.
At some point in every partner leader’s career, they’re tasked with purchasing and implementing “the best partner portal” for their organization. After all, your partner portal sits at the heart of your program — it’s where partners learn about your product, get certified to sell it, work leads, and send deals your way.
Channel marketing is more complex than other marketing efforts because you must simultaneously market to your partners – often through multiple layers of distribution – and through your partners to end customers. Rock-Solid Onboarding : You need to include partner marketing in your onboarding process.
“That meant having one system channelpartners could access where everything they need to be successful was at their fingertips with secure authentication.” Holy Grail PartnerManagement: Streamlining Partner Business Processes with PRM. We are excited to share her post from Dreamforce on our blog.
The platform supports more than 225,000 active and productive partnerships for more than 3,500 customers who are partnering with creators, publishers, customers, traditional rewards affiliates, as well as with other businesses on our platform. And it’s this kind of transparency and authenticity that helps build trust and loyalty.
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