Channel management Engineering Growth partners 
PLM Alliances
AUGUST 21, 2022
As more companies today leverage partners as a vital component of a go-to-market strategy, having world-class channel management is more critical than ever. Your channel efforts need to focus on how you will win with partners in a competitive context. The six disciplines of channel management.
PLM Alliances
MAY 16, 2020
You need to re-examine the effectiveness of your channel management efforts. If you are a channel chief your primary role is to generate channel sales. Your job is to create revenue acceleration – you want to push sales beyond the natural organic growth. Effective channel incentives. The market has changed.
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PLM Alliances
AUGUST 21, 2022
Having a clear understanding of your growth profile is essential, as it quickly helps you determine the right strategic balance to recruit, grow, develop, or prune your direct and partner sales base. Managing your partnership community to ensure it contains the right mix of partners is vital to sound channel management.
PLM Alliances
JUNE 8, 2020
Having a clear understanding of your growth profile is essential, as it quickly helps you determine the right strategic balance to recruit, grow, develop, or prune your direct and partner sales base. Managing your partnership community to ensure it contains the right mix of partners is vital to sound channel management.
Successful Channels
MAY 4, 2018
Number ten on the list above, joint annual go-to-market planning , is an excellent way to organize the partner engagement and commitment development. The problem is that most partner business planning processes are too time consuming, not integrated with data, and not very satisfactory for either partners or channel managers.
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