Chaneltivity

MAY 19, 2023

I’m not an engineer, marketer, or salesperson, but I try to keep on top of market trends and think from their perspective. Jake Austin , current Solutions Engineer at EvolutionIQ and former Director of Partner Solutions at mParticle, has been on the more technical side of partnerships, working on integrations. And so did Jake.

Channels and alliances 52

Channels and alliances Co-Alliance Engineering Alliance management 52

PLM Alliances

JUNE 3, 2020

Too often, your product (and engineering), marketing, and sales teams have different points of view on what drives customer value. There are several sales transformation tactics you should embrace: Expand your sales leadership measurement. Sales leadership is broader than just delivering against a sales quota.

Conflict resolution and communication 52

Conflict resolution and communication Partnering capability and readiness Sales leadership Risk mitigation 52

Zift Solutions

JUNE 16, 2021

According to new research from Content Marketing Institute , it’s no longer enough to create content that can help customers find us through search engine optimization (SEO); we must also create content experiences that boost engagement throughout the customer lifecycle from awareness and evaluation to purchase and advocacy. .

Partnering capability and readiness 52

Partnering capability and readiness Ecosystems Successful channels Sales leadership 52