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With McCurdy’s appointment, current CRO and former Channel Chief of Akamai Mark Rogers shifts focus to strategic customer relationships and building the company’s strategicalliances and fast-growing global network of channel partners.
The relationship is often governed by detailed contracts and performance metrics. Traditional Partnerships : Objectives are centered around sales growth, market expansion, and channelmanagement. Metrics for evaluating success include: Sales Volume : The total number of products sold through the channel.
Understanding Channel Partnerships Channel partnerships are strategicalliances between businesses and third-party entities to distribute, sell, or market products or services. By collaborating with channel partners , businesses can unlock new avenues for expansion and gain a competitive edge.
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