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Unique solutions offered by BlackHawk Networks relative to other top CIM solutions include health-related incentive programs for building healthier habits and relief fund distribution for non-profits and government agencies. Gage’s Channel Performance Suite offers a bundle of tools for marketing, rewarding, and educating partners.
Successfulchannel marketing doesn’t just happen. Channel marketing is more complex than other marketing efforts because you must simultaneously market to your partners – often through multiple layers of distribution – and through your partners to end customers.
That focus on lead and customer lifecycle management is essential to developing a successfulchannel partner engagement plan , says BuzzTheorys Khali Henderson. With TCMA, vendors make it easy for partners to represent their brands, deploy marketing campaigns, generate leads and track those leads through the funnel.
Types of Channel Partners There are several types of channel partners, each with its own advantages and disadvantages. Understanding the different types of channel partners is crucial for businesses to select the right partners and create successfulchannel partnerships.
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