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Managing relationships with channel partners can be a challenging task. Channelmanagers are responsible for ensuring that partners have the resources, support, and tools they need to succeed. That’s where Partner Relationship Management (PRM) software comes in.
Tan Tran: That's something that I think channelmanagers and people in leadership roles face every day. "As a channelmanager, your role is really to be an advisor to the organization and not just to the owner, but to all different levels within the organization." What happened?
Partnership agreements: Once a suitable partner is identified, define the negotiation’s terms of the partnership agreement, including goals, timelines, resource allocation, and risk-sharing mechanisms. Seek legal counsel to ensure that the agreement is comprehensive and legally binding.
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