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With this in mind, we asked our experts about how other departments (aside from the apparent relevancy of marketing and sales) impact channel ROI. Here are some key takeaways: Accounting: Accounting is a critical piece of the puzzle, says Greg Plum , Principal, Americas-East for PartnerReady.
These partnerships typically involve companies such as: Alliance partners Consultants Ambassadors Advocates Affiliates Retention Channels Retention channels refer to partner companies involved in helping to retain the use of a tech vendor solution by proxy through the delivery of the partner companys services.
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