Remove Channel management Remove Legal Remove Successful channels
article thumbnail

Why Every Channel Manager Needs Partner Relationship Management Software

Mindmatrix

Managing relationships with channel partners can be a challenging task. Channel managers are responsible for ensuring that partners have the resources, support, and tools they need to succeed. That’s where Partner Relationship Management (PRM) software comes in.

article thumbnail

Common Challenges in B2B Channel Marketing and How to Overcome Them

Mindmatrix

From managing partner relationships to ensuring consistent branding and messaging, companies face numerous obstacles that can impede success successful channel marketing strategy. In this blog post, we’ll explore the most common challenges in B2B channel marketing and offer strategies to overcome them.

article thumbnail

RIP Platinum, Gold, and Silver Partner Programs – the New Model is Here

Successful Channels

Accounting, legal and marketing firms are examples of industry-specific professional services firms that are quickly transitioning to software and IT services companies. By the year 2020, more than 80 percent of accounting and marketing firms will be indistinguishable from traditional IT channel partners.