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Merger and acquisition (M&A) activity among technology solution providers, vendors, suppliers, IT distributors and technology services distributors (TSDs) leveraging channel partners has accelerated in recent years. What Are the Benefits of a Merger or Acquisition for Partner Programs?
This is not easy without a structured channelmanagement approach. Organizations need to pick the right channelmanagement software platform, not only to make sure their go-to-market approach via channel is fully optimized and earns the respect of their channel partners, but also to substantially increase sales productivity.
Curt Allen , Founding Partner for channel consultancy EagleTEQ. Heather Tenuto , Chief Revenue Officer for partner relationship management (PRM) and channelmanagement platform provider Zift Solutions. EagleTEQs Allen agrees, noting the channel will continue consolidating around the TSDs. EagleTEQs Allen agrees.
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