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This article explores how you can get started on a remote management strategy for your channelpartner network that suddenly needs more support faster as some deals appear to be on the verge of evaporating. This is where the main conflict lies. This is where the main conflict lies.
However, to address their customers’ growing need for holistic solutions, organizations are now developing ecosystems comprised of collaborative partners who work together to deliver a unified solution. Just as the way the vendor-partner relationship is evolving, so must the way vendors measure success and reward partners.
Over the last year or so, there has been much talk about another impending recession and how it could impact channelmanagement. This article explores how you can get your organizationand your channelmanagement team ready for the moment when another recession arrives. What does this mean for channelmanagement?
One of the initial lessons learned during the COVID-19 pandemic is that you don’t need to go to an office, get on an airplane, or suffer lousy convention center coffee to make connections with partners. . Nearly all said the connections between vendors and partner s are stronger than before social distancing. .
Channel Consultants, Marketing Agencies and CRM System Integrators Can Now Introduce ZINFIs ChannelManagement Solutions and Expertise to a Diverse Range of Enterprise Clients from Multiple Verticals Pleasanton, CA May 31, 2018 ZINFI Technologies, Inc. , The simplicity and elegance of ZINFIs new 9.x
A significant portion of both B2B and B2C sales are made through a network of partners and resellers. Even today, however, most companies have antiquated channelmanagement tools that do not live up to the full promise of their partner network. This is where you need state-of-the-art channelmanagement infrastructure.
Are you ready to help make your channelmanagers as beloved by their partners as their favorite rock stars? Your partners will be queuing up outside your office waiting for a chance to meet with channelmanagers who have new superstar appeal. No, this is not fantasy.
Why does global channelmanagement matter? They only happen if you continue to put in the work to help your partners succeed. So in this article, we’ll explain what global channelmanagement means and share strategies for optimizing it over time from channel experts Tony Luzza and Tricia Rilling.
Why does global channelmanagement matter? They only happen if you continue to put in the work to help your partners succeed. So in this article, we’ll explain what global channelmanagement means and share strategies for optimizing it over time from channel experts Tony Luzza , Trish Rilling , and Todd DeBell.
Recognized for commitment to AI innovation, and comprehensive partner ecosystem support. a leader in Unified PartnerManagement (UPM) solutions, has been named a Leader in The Forrester Wave : Partner Marketing Automation Platforms, Q2 2025. Pleasanton, CA May 06, 2025 ZINFI Technologies, Inc. ,
Traditional partnermanagement methods fall short of achieving scalable growth. To overcome this challenge, MSPs need a transformative solution: a ChannelManagement Platform also known as a Partner Relationship Management (PRM) platform.
ZINFI customers can now connect to Salesforce Lightning Ready modules from ZINFIs Unified PartnerManagement platform via ZINFIs UPM SaaS application Pleasanton, CA, January 18, 2018 ZINFI Technologies, Inc., Built on the Salesforce Platform, the ZINFI UPM SaaS application is currently available on the AppExchange here.
This recognition underscores Zift’s pivotal role in shaping the future of channel partnerships with advanced security features and groundbreaking AI innovations. . Set up a call with a channel expert today!
Table of contents: Recruiting the wrong channelpartners. How to avoid recruiting the wrong partners. Tip #1: Have a well-defined channel strategy. Tip #2: Define the ideal partner profile. Can partners be too small or too big? Tip #3: Keep a scorecard for channelpartners. Conclusion.
The PRM Software Checklist In chapters one , two and three , I have talked about the definition and dynamics of a Partner Ecosystem and how to manage them. State-of-the art PRM software can ultimately provide you with the tools to personalize and customize partner engagement in a truly modular fashion.
Table of contents: Introduction: 3 little-known ways to engage your channelpartners. Have a solid partner engagement strategy. Little-known way # 1: Define the opportunity with channelpartners. Little-known way # 2: Commit to a cadence with channelpartners. Remember the opportunity at all times.
Any organization selling through the channel needs to make sure its partners are aware of its offers, programs, pricing and various other channel marketing activities. This is where purpose-built channel marketing software can help tremendously.
The Role of Collaboration in Partner Ecosystem Management Join Sugata Sanyal , CEO of ZINFI and Jay McBain , Chief Analyst at Canalys, as they discuss how channelmanagement strategies are evolving to include new ways to collaborate with partner ecosystems. Today, every vendor has seven partners that are trusted.
ZINFIs Industry-Leading PRM Platform Now Has Automated Onboarding and Advanced Learning ManagementCapabilities Pleasanton, CA July 23, 2020 ZINFI Technologies, Inc. , Effective partner onboarding is a crucial component of any organizations channel program and their partner relationship management activities.
ZINFIs Industry-Leading Unified PartnerManagement Platform Will Now Also Be Available on Microsoft Azure, Further Enhancing Platform Security, Scalability and Availability Pleasanton, CA May 5, 2020 ZINFI Technologies, Inc. ,
One of the initial lessons learned during the COVID-19 pandemic is that you don’t need to go to an office, get on an airplane, or suffer lousy convention center coffee to make connections with partners. . Nearly all said the connections between vendors and partner s are stronger than before social distancing. .
Most channel folks have realized by now that they need a partner relationship management tool to manage and scale their partner program. . How a self-service PRM helps partner ops. However, most PRM platforms only focus on one side of the equation: partner self-service, leaving the channel team in the dark.
Over the past couple of decades, two major channelmanagement automation platforms have attracted widespread attention: partner relationship management (PRM) automation and partner marketing management (PMM) automation. All sales people are not created equal. Selling is a competitive sport.
If you are selling through the channel, it is probably safe to assume that you have a partner portal. Do you know when your partner portal was built and with what technologies? So why would anyone want to use a partner portal built on obsolete software? The partner portal software was very basic. Thats about it.
Build your partner planning framework. Partner planning aims to have the right quantity of products in the right places at the right times to satisfy customer demand in an efficient, cost-effective manner. A channel leader must review their partner plan to ensure the strategy aligns with the company’s desired business outcomes.
Build your partner planning framework. Partner planning aims to have the right quantity of products in the right places at the right times to satisfy customer demand in an efficient, cost-effective manner. A channel leader must review their partner plan to ensure the strategy aligns with the company’s desired business outcomes.
Impartner’s partner relationship management solution helps SES expand their scope and market reach, and generate new business opportunities. Straightforward, simple to use — a world-class partner experience.” The selection process, said Maurer, was comprehensive. “We
ChannelManagement Organizations Can Now Offer Advanced Learning Management System (LMS) to Their Partner Networks That Is Compliant with SCORM, xAPI, cmi5 and AICC Standards Pleasanton, CA December 12, 2019 ZINFI Technologies, Inc., scores for a broad range of specific evaluation criteria.
If you have been tasked with finding a partner portal solution , the best approach is to follow a formal process in which you clearly define where you are as a channel organization and where you want to end up over a given period of time. Lets say, for example, that your goal is to recruit more partners.
At some point in every partner leader’s career, they’re tasked with purchasing and implementing “the best partner portal” for their organization. After all, your partner portal sits at the heart of your program — it’s where partners learn about your product, get certified to sell it, work leads, and send deals your way.
Every channel leader faces the same core problem — how do I use limited resources, programs, and people to best influence partners and meet my business objectives? A robust partner scoring method helps you understand partner strengths and weaknesses and increase return on each one. Best select who to manage.
Every channel leader faces the same core problem — how do I use limited resources, programs, and people to best influence partners and meet my business objectives? A robust partner scoring method helps you understand partner strengths and weaknesses and increase return on each one. Best select who to manage.
The Rungs of ChannelPartner Engagement: Improving ChannelPartner Engagement Deploying the Buddy System with ChannelPartners Considering Your Partner Engagement Manager Equipping ChannelPartners with Marketing Knowledge Keeping ChannelPartners Engaged Imagine: You set a pen down on a pad of paper and walk away.
“To partner or not to partner, if this is the question you are trying to find answers for, you have come to the right place. Now, let’s cover each aspect in detail: What is the purpose of the partner program? Now, let’s cover each aspect in detail: What is the purpose of the partner program?
Partner programs, which often operate as mini business units within companies, face similar pressures to do more with less. Strategic technology investments can help your channel organization weather the brewing economic storm whether it rains or pours. How Do Technology Systems Support Partner Programs in an Uncertain Economy?
Tiered partner programs are a proven channelmanagement strategy for identifying top performers and prioritizing resource investments to nurture the most productive and strategic partner relationships. What is a Tiered Partner Program? Partner programs also might base tiers on partner type.
Merger and acquisition (M&A) activity among technology solution providers, vendors, suppliers, IT distributors and technology services distributors (TSDs) leveraging channelpartners has accelerated in recent years. In fact, channel media outlet ChannelE2E has tracked nearly 2,600 M&A events impacting the channel since 2019.
Partner ecosystems are growing in popularity, with almost a third of total global sales predicted to come from ecosystems by 2025, according to McKinsey. In previous articles on channelpartnermanagement , weve covered the partner ecosystem phenomenon and how programs can develop a partnership ecosystem framework.
June 15, 2022 Zift Solutions, a leading provider of partner relationship management (PRM) and through-channel marketing automation (TCMA) software, today announced a collaboration with Microsoft Dynamics 365 to offer an integrated technology solution for partner programs.
Channelpartners play a crucial role in a company's success by extending its reach, driving sales, and providing customer support. To fuel this growth and enhance relationships with channelpartners, organizations increasingly recognize the importance of partner experience (PX).
However, a new avenue has opened up in this evolving landscape for digital marketing agencies to capitalize on channel marketing. By extending their capabilities to encompass channel-based or partner ecosystem-based marketing and sales motions, agencies can unlock new revenue streams and strengthen their position as strategic vendor partners.
Ready to boost your PPC results? By partnering with the top 2% of content creators they bring unparalleled engagement and conversion rates to your PPC campaigns. These achievements underscore InBeat’s position as a leading PPC agency, capable of delivering innovative solutions and remarkable results.
You need to re-examine the effectiveness of your channelmanagement efforts. If you are a channel chief your primary role is to generate channel sales. Learn the five key attributes of a great channel revenue acceleration engine. At The Spur Group, we help our clients determine their Channel Health Index.
More than two-thirds of the global economy flows through the channel, and that includes just about every vertical, from finance, insurance and retail to real estate, life sciences, manufacturing and technology. As a vendors channel program grows, the PRM system needs to evolve with it.
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