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However, to address their customers’ growing need for holistic solutions, organizations are now developing ecosystems comprised of collaborative partners who work together to deliver a unified solution. Just as the way the vendor-partner relationship is evolving, so must the way vendors measure success and reward partners.
One of the initial lessons learned during the COVID-19 pandemic is that you don’t need to go to an office, get on an airplane, or suffer lousy convention center coffee to make connections with partners. . Nearly all said the connections between vendors and partner s are stronger than before social distancing. .
Are you ready to help make your channelmanagers as beloved by their partners as their favorite rock stars? Your partners will be queuing up outside your office waiting for a chance to meet with channelmanagers who have new superstar appeal. No, this is not fantasy.
Why does global channelmanagement matter? They only happen if you continue to put in the work to help your partners succeed. So in this article, we’ll explain what global channelmanagement means and share strategies for optimizing it over time from channel experts Tony Luzza and Tricia Rilling.
Table of contents: Recruiting the wrong channelpartners. How to avoid recruiting the wrong partners. Tip #1: Have a well-defined channel strategy. Tip #2: Define the ideal partner profile. Can partners be too small or too big? Tip #3: Keep a scorecard for channelpartners. Conclusion.
Table of contents: Introduction: 3 little-known ways to engage your channelpartners. Have a solid partner engagement strategy. Little-known way # 1: Define the opportunity with channelpartners. Little-known way # 2: Commit to a cadence with channelpartners. Remember the opportunity at all times.
One of the initial lessons learned during the COVID-19 pandemic is that you don’t need to go to an office, get on an airplane, or suffer lousy convention center coffee to make connections with partners. . Nearly all said the connections between vendors and partner s are stronger than before social distancing. .
Build your partner planning framework. Partner planning aims to have the right quantity of products in the right places at the right times to satisfy customer demand in an efficient, cost-effective manner. A channel leader must review their partner plan to ensure the strategy aligns with the company’s desired business outcomes.
Build your partner planning framework. Partner planning aims to have the right quantity of products in the right places at the right times to satisfy customer demand in an efficient, cost-effective manner. A channel leader must review their partner plan to ensure the strategy aligns with the company’s desired business outcomes.
Most channel folks have realized by now that they need a partner relationship management tool to manage and scale their partner program. . How a self-service PRM helps partner ops. However, most PRM platforms only focus on one side of the equation: partner self-service, leaving the channel team in the dark.
Impartner’s partner relationship management solution helps SES expand their scope and market reach, and generate new business opportunities. Straightforward, simple to use — a world-class partner experience.” The selection process, said Maurer, was comprehensive. “We
At some point in every partner leader’s career, they’re tasked with purchasing and implementing “the best partner portal” for their organization. After all, your partner portal sits at the heart of your program — it’s where partners learn about your product, get certified to sell it, work leads, and send deals your way.
Every channel leader faces the same core problem — how do I use limited resources, programs, and people to best influence partners and meet my business objectives? A robust partner scoring method helps you understand partner strengths and weaknesses and increase return on each one. Best select who to manage.
Every channel leader faces the same core problem — how do I use limited resources, programs, and people to best influence partners and meet my business objectives? A robust partner scoring method helps you understand partner strengths and weaknesses and increase return on each one. Best select who to manage.
“To partner or not to partner, if this is the question you are trying to find answers for, you have come to the right place. Now, let’s cover each aspect in detail: What is the purpose of the partner program? Now, let’s cover each aspect in detail: What is the purpose of the partner program?
Channelpartners play a crucial role in a company's success by extending its reach, driving sales, and providing customer support. To fuel this growth and enhance relationships with channelpartners, organizations increasingly recognize the importance of partner experience (PX).
You need to re-examine the effectiveness of your channelmanagement efforts. If you are a channel chief your primary role is to generate channel sales. Learn the five key attributes of a great channel revenue acceleration engine. At The Spur Group, we help our clients determine their Channel Health Index.
Ready to boost your PPC results? By partnering with the top 2% of content creators they bring unparalleled engagement and conversion rates to your PPC campaigns. These achievements underscore InBeat’s position as a leading PPC agency, capable of delivering innovative solutions and remarkable results.
It almost seems like every single business operates with a partner (or ten). Yet, having the partnerships themselves on hand is one thing, and being able to manage them adequately is a whole different challenge. That's where having the right partner relationship management (PRM) tools come in. And no wonder.
With over $300 billion in untapped cloud commitments across vendors, we believe cloud marketplaces are the path to reaching cloud-ready buyers and unlocking committed but unutilized IT budget. You should also aim to optimize how you work with partners to ensure cloud marketplace readiness can unlock business results.
Why not take this opportunity to transform how we do business with our channelpartners? But in 2022 they continue to be poorly managed, nurtured, and measured. You can now design how and what your global team of channel executives manage and motivate your partnerships. Partner Performance Dashboard.
Effective channelmanagement is all about driving customer wins, managingchannel sales, and building market coverage. As a channel leader, it is your role to ensure you plan effectively to have the right number of partners in the right places to drive the right results. The goal of capacity planning.
Best practices for selecting a channelmanagement platform. When is a solution necessary for channelmanagement? Which organizations should adopt a channelmanagement tool? Top challenges alleviated by a stellar channelmanagement platform. Event management. Consideration #3: X factor.
“That meant having one system channelpartners could access where everything they need to be successful was at their fingertips with secure authentication.” Holy Grail PartnerManagement: Streamlining Partner Business Processes with PRM. We are excited to share her post from Dreamforce on our blog.
They research features and capabilities between competitors. Most companies sit on a wealth of information about their customers, partners, and themselves. Seeking an understanding of their customers, partners, and place in the market should be the first step for every go-to-market leader. Gain actionable insights.
Our fifth Channel Chats episode features Raegan Wilson and Kate Caday , leaders of channelmanagement and sales transformation at Spur Reply. Raegan owns the firm’s platform alliance relationships and leads the channel automation and optimization strategy. Channel Chats Episode 2: Partner Insights From a Cloud Leader.
The platform supports more than 225,000 active and productive partnerships for more than 3,500 customers who are partnering with creators, publishers, customers, traditional rewards affiliates, as well as with other businesses on our platform. And it’s this kind of transparency and authenticity that helps build trust and loyalty.
Why does global channelmanagement matter? They only happen if you continue to put in the work to help your partners succeed. So in this article, we’ll explain what global channelmanagement means and share strategies for optimizing it over time from channel experts Tony Luzza , Trish Rilling , and Todd DeBell.
Mindmatrix, the leader in Ecosystem Orchestration Solutions (EOS) , like next-gen Partner Relationship Management (PRM) , partner marketing automation , channel enablement tools and alliance management software , is redefining the future of ecosystem orchestration with its AI-powered solution, BridgeAI.
Channel strategies today require tools that extend beyond basic managementcapabilities. Partner Relationship Management (PRM) systems are evolving to meet these demands. This blog explores why next-gen PRM is essential for channel strategies in 2025 and how it drives business growth. What Is Next-Gen PRM?
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