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One of the initial lessons learned during the COVID-19 pandemic is that you don’t need to go to an office, get on an airplane, or suffer lousy convention center coffee to make connections with partners. . Nearly all said the connections between vendors and partner s are stronger than before social distancing. .
Why does global channelmanagement matter? They only happen if you continue to put in the work to help your partners succeed. So in this article, we’ll explain what global channelmanagement means and share strategies for optimizing it over time from channel experts Tony Luzza , Trish Rilling , and Todd DeBell.
Why does global channelmanagement matter? They only happen if you continue to put in the work to help your partners succeed. So in this article, we’ll explain what global channelmanagement means and share strategies for optimizing it over time from channel experts Tony Luzza and Tricia Rilling.
One of the initial lessons learned during the COVID-19 pandemic is that you don’t need to go to an office, get on an airplane, or suffer lousy convention center coffee to make connections with partners. . Nearly all said the connections between vendors and partner s are stronger than before social distancing. .
The Role of Collaboration in Partner Ecosystem Management Join Sugata Sanyal , CEO of ZINFI and Jay McBain , Chief Analyst at Canalys, as they discuss how channelmanagement strategies are evolving to include new ways to collaborate with partner ecosystems. Today, every vendor has seven partners that are trusted.
Merger and acquisition (M&A) activity among technology solution providers, vendors, suppliers, IT distributors and technology services distributors (TSDs) leveraging channelpartners has accelerated in recent years. In fact, channel media outlet ChannelE2E has tracked nearly 2,600 M&A events impacting the channel since 2019.
Channel marketing is more complex than other marketing efforts because you must simultaneously market to your partners – often through multiple layers of distribution – and through your partners to end customers. Rock-Solid Onboarding : You need to include partner marketing in your onboarding process.
Developing an indirect sales channel is a smart financial move for most businesses, especially with 75 percent of all global trade attributed to indirect sales, according to the World Trade Organization (WTO). Complementary Services Neither you nor your partner benefits from delivering the exact same services to end customers.
Virtually every company department including those not dedicated to the channel impacts channel ROI. How much does channel revenue contribute to our cost basis? How do we cost justify sales teaming between our inside reps and channelpartners? How long will our new channel program take to achieve ROI?
Our fifth Channel Chats episode features Raegan Wilson and Kate Caday , leaders of channelmanagement and sales transformation at Spur Reply. Raegan owns the firm’s platform alliance relationships and leads the channel automation and optimization strategy. Channel Chats Episode 2: Partner Insights From a Cloud Leader.
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