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Virtual Partner Connections Require Objectives, Structure

The 2112 Group

One of the initial lessons learned during the COVID-19 pandemic is that you don’t need to go to an office, get on an airplane, or suffer lousy convention center coffee to make connections with partners. . Nearly all said the connections between vendors and partner s are stronger than before social distancing. .

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Global Channel Management Optimization

Chaneltivity

Why does global channel management matter? They only happen if you continue to put in the work to help your partners succeed. So in this article, we’ll explain what global channel management means and share strategies for optimizing it over time from channel experts Tony Luzza , Trish Rilling , and Todd DeBell.

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Global Channel Management Optimization

Chaneltivity

Why does global channel management matter? They only happen if you continue to put in the work to help your partners succeed. So in this article, we’ll explain what global channel management means and share strategies for optimizing it over time from channel experts Tony Luzza and Tricia Rilling.

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Virtual Partner Connections Require Objectives, Structure

The 2112 Group

One of the initial lessons learned during the COVID-19 pandemic is that you don’t need to go to an office, get on an airplane, or suffer lousy convention center coffee to make connections with partners. . Nearly all said the connections between vendors and partner s are stronger than before social distancing. .

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Feet on the Street Video Podcast featuring Jay McBain The Role of Collaboration in Partner Ecosystem Management

ZinFi

The Role of Collaboration in Partner Ecosystem Management Join Sugata Sanyal , CEO of ZINFI and Jay McBain , Chief Analyst at Canalys, as they discuss how channel management strategies are evolving to include new ways to collaborate with partner ecosystems. Today, every vendor has seven partners that are trusted.

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7 Best Practices for Managing a Partner Program After a Merger or Acquisition

Zift Solutions

Merger and acquisition (M&A) activity among technology solution providers, vendors, suppliers, IT distributors and technology services distributors (TSDs) leveraging channel partners has accelerated in recent years. In fact, channel media outlet ChannelE2E has tracked nearly 2,600 M&A events impacting the channel since 2019.

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How to Create a Channel Partner Marketing Program: 7 Steps to Increase Pipeline

Zift Solutions

Channel marketing is more complex than other marketing efforts because you must simultaneously market to your partners – often through multiple layers of distribution – and through your partners to end customers. Rock-Solid Onboarding : You need to include partner marketing in your onboarding process.