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Managing relationships with channel partners can be a challenging task. Channelmanagers are responsible for ensuring that partners have the resources, support, and tools they need to succeed. That’s where Partner Relationship Management (PRM) software comes in.
Regardless, channel partner programs are a proven, excellent source of revenue and market growth; however, like everything else, they bring new risks, complexities, and operational challenges and often fail with poor execution. Always test your partnershipstrategy before going all-in. One final point, you must give to get.
Compile a list of vendors that they reference not only will it be a great starting point, itll help you keep customers at the center of your partnershipstrategy. In an effort to get what they need, they reach out to sales, marketing, channelmanagers, you name it. It just wastes everyones time.
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