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Top Management Secrets IT Sponsors Must Know. Channelmanagement is an important term that IT sponsors should know and understand. Successful IT vendors not only have the best information technology solutions for today’s businesses. A Comprehensive Definition of ChannelManagement.
External Assessment: Evaluate market opportunities and threats that may impact partnershipsuccess. Partnership Risk Assessment: Identifying Risks: Identify potential risks associated with partnership initiatives, including financial, operational, and reputational risks.
Access to Support: Communicate how your channel partners can access support within the portal. Provide contact information for channelmanagers, sales representatives, marketing representatives, back-office support staff, and finance teams. Joint business planning is a key performance indicator (KPI) for partnershipsuccess.
The ability to rapidly customize and execute brand-compliant marketing activities that resonate with the market versus completely starting from scratch saves both parties time and money, allows for scale and helps you demonstrate partnershipsuccess quickly, Thompson says.
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