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6 Best Practices for Using a PRM Software Platform in Your Channel Partner Program

Zift Solutions

This is the single biggest struggle of any marketing or sales leadership when using a PRM platform; internal adoption of the platform once it’s in place.” ” She cautions not to wait until after you’ve picked a platform to have this conversation. ” 3. .

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How to Create a Channel Partner Marketing Program: 7 Steps to Increase Pipeline

Zift Solutions

Best-in-class channel marketing programs go further than simply leaving room for partners to slap on their logo and web address; they enable partners to customize channel marketing collateral with their own messaging that promotes their value proposition as well as your products.