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Why does global channelmanagement matter? So in this article, we’ll explain what global channelmanagement means and share strategies for optimizing it over time from channel experts Tony Luzza and Tricia Rilling. But there’s an inherent risk to doing this.
Channelmanagement is a strategic approach that involves overseeing and optimizing the distribution channels through which a company’s products or services reach end customers. While channelmanagement can drive growth and enhance market reach, it comes with its own set of challenges.
Educate partners about it on your regular partner webinars. Make sure every single channelmanager, partner manager, sales rep, manager, director, VP, and chief of anything to do with revenue or customer success knows WHY and HOW co-sell is going to help your company beat out competitors and hit your revenue goals.
Channel and partner teams typically have a PRM platform as their system of record for their partner ecosystem. Co-selling happens between sales reps, channelmanagers, BDRs, and product specialists across different companies. PRM and CRM systems were never designed for this type of cross-company collaboration.
Webinar attendance is up. One vendor told me they had more than 400 partners join a webinar. The number of p artners using tools provided by channel programs is also increasing. Vendors need to develop frameworks to help their channelmanagers and partners make the most of their time and resources.
Paul and I talk about the top channelmanagement mistakes that many vendors make and he shares some big opportunities for you in partner automation. Maybe when we get through this COVID lockdown, there might be a lot of channelmanagers who want to take on a project like that and just get on the road and go visit 55 partners.
Webinar features Independent Research Principal Analyst Tim Harmon and Impartner CMO Dave R Taylor; Duo offer key insights on attracting the RIGHT partners and how to quickly and profitably scale channel programs and revenue. Constraints to scaling your channel. FOR IMMEDIATE RELEASE.
As Maria Chien from Forrester Research shared recently on a Co-Sell Transformation webinar : “B2B buyers are turning to personal advisers for advice on the products they should consider and the companies they should work with.” Partner account managers don’t co-sell. And channelmanagers don’t co-sell.
Educate partners about it on your regular partner webinars. Make sure every single channelmanager, partner manager, sales rep, manager, director, VP, and chief of anything to do with revenue or customer success knows WHY and HOW co-sell is going to help your company beat out competitors and hit your revenue goals.
Pulling CRM data into a PRM allows integrated processes between a vendor's partners and channelmanagement team to benefit from a centralized database. Maximize your channel sales with a PRM. Check out this great article, The Ultimate Guide to Partner Relationship Management (PRM) , or simply ask us !
2021 Channel Predictions. Channel Prediction 1: Adaptability Pays. For the foreseeable future (at least through to the second half of the Current Year), we can expect that channelmanagers and executives will stay grounded. Looking to take your SaaS solutions to market via the Channel? Register here : .
Offering an unorganized jumble of websites, contacts, forms and other material is a great way to confuse and frustrate your channel. A much more efficient channelmanagement strategy would be to offer all the above via a secure, cohesive PRM platform which allows for personalization based on roles and partner tiers.
Webinar attendance is up. One vendor told me they had more than 400 partners join a webinar. The number of p artners using tools provided by channel programs is also increasing. Vendors need to develop frameworks to help their channelmanagers and partners make the most of their time and resources.
New Impartner Channel Chief Advisory Board assembles powerhouse group of channel thought leaders from those who regularly generate headlines, present keynotes at top channel forums, curate leading channel events, and are trusted channel advisors for top corporations worldwide. Click here to sign up for the webinar.
In a powerful new global study by leading independent technology analyst firm Research In Action (RIA), seven key trends have emerged that will set the pace for how top channelmanagers and marketers optimize the performance of their channel in 2020 and beyond. Channelmanagement and marketing can feel like quite a challenge.
Some strategies for effective collaboration include: Joint webinars : Co-host with your partners to highlight your offerings, share industry insights, and generate leads. Webinars and events : Host webinars and partner events to share insights, discuss industry trends, and provide opportunities for networking and relationship building.
With 24 years of experience in sales and marketing, including 18 years in account management and global accounts, Atle has a deep understanding of what drives business growth. His experience is further enriched by 13 years in channelmanagement and strategy development, making him a well-rounded expert in navigating business landscapes.
Director of Sales Engineering & North American Sales at Impartner, discusses how to understand and implement the 7 key strategies to create more power within your partner channel. Summarized from a recent webinar hosted in March, Robb Franks breaks down these seven ways you can strengthen your partners even when you can’t be there.
This article will delve into various channel incentives, partner incentives, and channelmanagement strategies that can help you optimize your partner ecosystem and achieve your business objectives. ChannelManagement Best Practices Effective channelmanagement is crucial to the success of any partner ecosystem.
Find out how our platform solves the common challenges that companies face when managing their channel. How does Impartner’s platform solve the most common challenges that our customers face with channelmanagement? Find out more by joining this webinar. What contributes to our customers’ success?
As the current market gives and takes, we are given more time to focus on optimizing our channel operations, but we have fewer resources and facetime with our partners. With the world turning upside down in recent months, so has this process.
The Spur Group’s Managing Director, Dan Overgaag, and channelmanagement technology giant Impartner’s CMO, Kerry Desberg, discusses how to create that magical combination of digital and human touch to build partner relationships and to create successful channel programs.
Introduction Effective channelmanagement is essential for companies looking to expand their market reach and drive revenue growth in today's competitive business landscape. This comprehensive guide will give you an in-depth understanding of channelmanagement, its core disciplines, and best practices.
Key Results: Publish X jointly written blog posts (you could take this further and specify a number of backlinks) Publish X joint case studies about a mutual customer Host X regional partner-led in-person events with at least 15 prospects or customers in attendance Host X AMAs or webinars on partner-related topics.
By ensuring efficient resource allocation and aligning partner channels with overall business objectives, capacity planning is crucial in driving predictable revenue growth through your partner channels. This strategy should align with your business goals and provide a roadmap for your partner channelmanagement efforts.
Co-Hosted Events : Brands can team up with influencers and channel partners to host webinars, live streams, or virtual events. These events can provide valuable content to an engaged audience while leveraging the influencer’s reach and the channel partner’s market expertise.
In discussions with channel partners themselves, I find that this item is even more important to them, and I expect that trend to continue in the future, as digital business truly dominates marketing, selling, and business relationships. Currently, most partner management vendors focus on either channel marketing or enablement only.
Offering Flexible Training Options : Provide multiple training formats, such as online courses, webinars, and in-person workshops, to accommodate different learning preferences and schedules. Learn how to strengthen all elements of your channelmanagement in our comprehensive guide to channelmanagement.
Complexity in ChannelManagement Challenge: Managing a network of channel partners can be a complex and time-consuming task. The more partners multiple marketing channels a business has, the more challenging it becomes to coordinate activities, manage relationships, and ensure alignment with business goals.
Do you have outdated webinar invites in the portal? It is based on a partnered webinar hosted by Zift. Clean up your content As Raegan said, this first tip is an easy one. Think of cleaning up your partner portal content the way that you’d clear your junk drawer. Remove them.
Impartner earns highest market position among top 20 global vendors based on over 100,000 data points from 1,500 manager surveys, analyst opinions and vendor evaluations. Salt Lake City – November 20 2019 — Impartner, the fastest-selling, most award-winning channelmanagement solution was named the No. Impartner also scores No.
Aligning partner enablement with through-partner marketing activities and overall partner management processes is key to ensuring return on investment in indirect sales programs. You cannot have these elements operate in silos and still expect to drive phenomenal sales through your channel partners.
What channels (email, webinar, live events, social media) got the most attention? Yet there are some things to track in your partner program audit that will help you once you’ve gathered enough data: What activities got the most likes, comments, attendees, views? What activities brought in the most leads? Are people using MDFs?
Channel Strategist Ian Hutchieson and Impartner CMO Dave R Taylor focus on driving channel engagement and loyalty in a new era of distraction and temptation. Make sure you EVOLVE your channel program and manage churn. To watch the full webinar summarizing Hutchieson’s strategies for curing PRHD, click here.
Channelmanagers can now easily manage product details and maintain more complete information to expose to their partners during opportunity registration and ensuring more accurate pricing.
Fortunately, there are secrets to navigating this process, and at this year’s Dreamforce, Impartner is hosting a live webinar on Brighttalk, “Tech Stack Secrets from Top IT Teams, featuring top IT and Channel Leaders from Marketo, McAfee, Fortinet, and Splunk.”
New channel-first interface allows individual channelmanagers to see personalized views of their specific region without having to sort through an ocean of data. In addition, customers are now able to deploy a PRM solution with or without a CRM.
At some point in your career, you’ve probably stumbled across a channel partner that fully engaged with your partner portal, liked all your LinkedIn posts, participated in webinars, and referred you to your best clients. Dream partner, right? For many partnerships leaders, finding a partner like that only happens once in a blue moon.
Kate and Ryan overview ways to improve your partner communications, pressure-test and refine your digital experience, optimize your partner relationship management (PRM) system, adopt a lifecycle mindset, and re-evaluate your partner segmentation model. Transcript of the conversation MIKALA FLYNN (WEBINAR HOST) : Hello everyone.
PRM , Channel enablement and partner management software platforms allow vendors to nurture, streamline, and maximize their partner relationships. However, not all PRM software platforms are created equal, and to ensure that your channelmanagement is truly optimized, you need to pick the one that suits you the best.
Provide them with call scripts, presentations, emails templates, marketing slicks they can co-brand, joint webinars, etc. It’s a great idea to invest in current channelmanagement technologies like Partner Relationship Management (PRM). One way to assist them is to prepare a simple but effective marketing plan.
Event Participation : The number of partners attending events such as webinars, conferences, or training sessions. This includes: Training Completion : The percentage of partners who complete training programs. Portal Activity : The frequency and type of interactions partners have with the partner portal.
ChannelManagement Strategies: Design partnership programs that complement channelmanagement efforts and distribution strategies to maximize market coverage and sales. Customer Success Integration: Integrate partnership initiatives with customer success efforts to enhance customer satisfaction and retention.
His ability to distill complex concepts into actionable strategies has reached over 1 million leaders worldwide through videos, webinars, and seminars. His insights are invaluable for those looking to successfully navigate the complex digital terrain of the hospitality industry.
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