Mindmatrix

JUNE 11, 2024

The usual answer to this question is: let’s hire a full-time channel chief who will build out and manage the channel partner program, but it often happens without prior determination of an acceptable ROI, an agreed-upon partner program strategy, or without envisioning the end goal in mind.

Partnering capability and readiness 52

Partnering capability and readiness Channels and alliances Co-Alliance Partnership strategies 52

Zift Solutions

JUNE 28, 2021

Because of the channels added complexity, channel sales and alignment holds even greater potential for synergies than with plain vanilla marketing. Focusing on three Cs can help channel sales and marketing leaders achieve successful alignment that benefits their companies, sales partners and customers. My answer: Absolutely.

Channels and alliances 52

Channels and alliances Collaboration Channel management Ecosystems 52

Mindmatrix

NOVEMBER 21, 2023

We have worked with and educated tens of thousands of Partnership and Channel professionals, and commonality across nearly 100%, is that they learn as they grow. Partner Marketing is more important than ever to every vendor’s partnering, ecosystem and channel strategy. “, she added.

Channels and alliances 59

Channels and alliances Co-Alliance Partnering capability and readiness Ecosystems 59

PLM Alliances

MAY 3, 2023

Channel automation optimizes partner experience, accelerates revenue, and enhances go-to-market (GTM) strategies. By streamlining processes, improving communication, and enabling better collaboration, channel automation can unlock the full potential of your partner network.

Credit 40

Credit Ecosystems Collaboration Channel strategies 40

Impartner

AUGUST 17, 2022

Now in its sixth year, ImpartnerCON is o ne of the world’s largest vendor-led channel industry events gathering the most influential channel leaders and industry speakers to collaborate, celebrate and deep dive into future-forward content. Maria Chien is an industry thought leader in B2B channels.

Co-Alliance 40

Co-Alliance Channels and alliances Channel alliances Ecosystems 40

PLM Alliances

OCTOBER 23, 2022

Our fifth Channel Chats episode features Raegan Wilson and Kate Caday , leaders of channel management and sales transformation at Spur Reply. Raegan owns the firm’s platform alliance relationships and leads the channel automation and optimization strategy. RAEGAN : Thank you for joining us for a Channel Chat on PX.

Channels and alliances 40

Channels and alliances Partnering capability and readiness Ecosystems Channel strategies 40

PLM Alliances

MAY 20, 2022

Partners will also evaluate your collaborative history. Apply the model to your channel strategy. In order to reduce conflict, you can create clear segmentation models across different sales motions that are well understood. While you may have made changes and updated your programs, past experiences still influence them.

Ecosystems 52

Ecosystems Channel strategies Collaboration 52

PLM Alliances

MAY 20, 2022

Partners will also evaluate your collaborative history. Apply the model to your channel strategy. In order to reduce conflict, you can create clear segmentation models across different sales motions that are well understood. While you may have made changes and updated your programs, past experiences still influence them.

Ecosystems 52

Ecosystems Channel strategies Collaboration 52

PLM Alliances

APRIL 14, 2023

Learn the importance of collaboration and best practices to optimize your channel marketing strategy and execution. Collaborative marketing strategies help organizations pool resources, share risks, and reduce costs. What is Partner Marketing?

Utilities 52

Utilities Collaboration Channel strategies Ecosystems 52

Magnetrix

SEPTEMBER 7, 2022

Channel conflict & partner ecosystems. Collaborate with partners in your ecosystem to create the most value for customer. 1st Thing to Check: Ecosystem strategy. Measuring the results of collaboration efforts. The impact of promoting collaboration on the health of the ecosystem. How do partners find each other?

Ecosystems 52

Ecosystems Co-Alliance Channels and alliances Collaboration 52

PLM Alliances

APRIL 18, 2023

We will discuss how modern technologies such as Partner Relationship Management (PRM) systems and advanced analytics simplify their implementation and offer insights on leveraging these strategies for maximum impact. Consequently, this leads to increased lead generation, accelerated sales cycles, and enhanced overall channel performance.

Channel management 52

Channel management Ecosystems Channel strategies Collaboration 52

PLM Alliances

JUNE 11, 2024

It involves identifying and aligning the accounts and customers of multiple companies to find opportunities for collaboration and revenue generation. The quote below was originally stated at the Channel Partners Conference & Expo in 2024: Canalys released a co-sell software leadership matrix in December of 2023. Check it out here.

Utilities 52

Utilities Collaboration Channel strategies Channel management 52

PLM Alliances

OCTOBER 21, 2020

The partner value proposition represents the overall advantage a channel partner receives from selling a company’s products and solutions. Forming a strong partner value proposition should be an essential element of any channel effort (whether its recruitment, planning, program design, etc.). How you position yourself matters.

Finance 52

Finance Channel management Channel strategies Business development 52

PLM Alliances

JUNE 3, 2020

Re-evaluate your sales channels and coverage model. Defining your sales channels is a balancing act that needs constant monitoring and adjustment. Your mix of channels needs to adapt as technology, customer needs, and channel preferences evolve. Each has significant strengths and weaknesses. Focus on sales enablement.

Conflict resolution and communication 52

Conflict resolution and communication Partnering capability and readiness Sales leadership Risk mitigation 52

Magnetrix

JANUARY 24, 2023

Rob Spee is a seasoned and experienced channel and alliance executive. He has created and executed channel strategies and programs ranging from start-up mode businesses, all the way to a $350M business. And the host of another impressively long-running podcast, The Ultimate Guide to Partnering podcast.

Co-Alliance 52

Co-Alliance Channels and alliances Ecosystems Partnering capability and readiness 52

Channel Insider

NOVEMBER 4, 2024

As the channel continues to shift and grow, companies are looking to revamp their executive bench and bring in new leaders. Every month, Channel Insider will highlight the big moves shaking up the channel and transforming the industry with those taking on new opportunities and others riding off into the sunset.

Channel leadership 105

Channel leadership Channels and alliances Co-Alliance Alliance strategy 105

Mindmatrix Blog

FEBRUARY 10, 2025

Mindmatrix, the leader in Ecosystem Orchestration Solutions (EOS) , like next-gen Partner Relationship Management (PRM) , partner marketing automation , channel enablement tools and alliance management software , is redefining the future of ecosystem orchestration with its AI-powered solution, BridgeAI.

Ecosystems 59

Ecosystems Channels and alliances Co-Alliance Partnering capability and readiness 59

Tackle.io

NOVEMBER 2, 2023

They are prioritizing Marketplaces as the preferred way to transact with customers and including existing traditional channels to nurture long-standing relationships and to leverage expanded market reach. Customer demand to purchase solutions including multiple products and services will drive innovation from the channel.

Co-Alliance 75

Co-Alliance Channels and alliances Finance Ecosystems 75