Successful Channels

DECEMBER 31, 2019

I have been looking for inspiration on the “how-to” process for building deeper channel partnerships. can do to build stronger and more committed partnerships for their channel. This blog attempts to take that one step further by defining how to apply these commitment development practices to your channel strategy and program.

Business partnerships 52

Business partnerships Channels and alliances Channel strategies Successful channels 52

PLM Alliances

MAY 16, 2020

As more companies today leverage partners as a vital component of a go-to-market strategy, having world-class channel management is more critical than ever. By some estimates, as many as 70% of alliances fall short of expectations for both the partners and the vendor. How do you know if your strategy is falling short?

Channel management 59

Channel management Successful channels Channels and alliances Co-Alliance 59

PLM Alliances

AUGUST 21, 2022

As more companies today leverage partners as a vital component of a go-to-market strategy, having world-class channel management is more critical than ever. By some estimates, as many as 70% of alliances fall short of expectations for both the partners and the vendor. How do you know if your strategy is falling short?

Channel management 52

Channel management Successful channels Channels and alliances Co-Alliance 52

Mindmatrix

MARCH 4, 2024

The landscape of channel partnerships within the tech industry has undergone a considerable transformation. In times past, channel partner relationships were relatively straightforward and linear, but as technology and buying behaviours evolve, so too must the approach towards effective channel partnerships.

Co-Alliance 52

Co-Alliance Channels and alliances Strategic alliances Ecosystems 52

PLM Alliances

MAY 16, 2020

It is impossible to ensure your channel efforts are paying off unless you have an objective, data-driven view of your teams' and programs' performance. Diagnosing channel effort performance, or health, can be done quickly, but if done incorrectly will lead to stagnant and potentially declining business results. Budgets are shrinking.

Channel management 52

Channel management Channel strategies Construction Utilities 52

Zift Solutions

JUNE 28, 2021

Because of the channels added complexity, channel sales and alignment holds even greater potential for synergies than with plain vanilla marketing. Focusing on three Cs can help channel sales and marketing leaders achieve successful alignment that benefits their companies, sales partners and customers. My answer: Absolutely.

Channels and alliances 52

Channels and alliances Collaboration Channel management Ecosystems 52

PLM Alliances

JUNE 3, 2020

A well-constructed messaging framework creates a clear and consistent direction. Re-evaluate your sales channels and coverage model. Defining your sales channels is a balancing act that needs constant monitoring and adjustment. Your mix of channels needs to adapt as technology, customer needs, and channel preferences evolve.

Conflict resolution and communication 52

Conflict resolution and communication Partnering capability and readiness Sales leadership Risk mitigation 52