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As entire populations were told to stay at home and brick-and-mortar stores closed their doors for months on end, many B2B and B2C companies lacking a solid online strategy were caught out unawares. Choosing the wrong channel partners can increase costs, limit revenue growth, and surrender market share to competitors.
Table of contents: Recruiting the wrong channel partners. Tip #1: Have a well-defined channelstrategy. Tip #3: Keep a scorecard for channel partners. Evolving your channelstrategy as you grow. Have the resources and mindset to support large channel partners. Have a term sheet for channel partners.
One of the most popular channel programs to offer to Partners is that of Deal Registration. However, in today’s channelecosystems, Deal Registration programs cannot be deployed in isolation from other programs in your overarching Channel GTM strategy. Kate Price leads Global Channel Operations at Extreme Networks.
This blog explores the evolving role of influencers within the channelecosystem, contrasts influencer partnerships with traditional partnerships, and examines their impact on both the modern B2B sales ecosystem and the B2B tech sales ecosystem. Where Do Influencers Fit into the ChannelEcosystem ?
As more companies today leverage partners as a vital component of a go-to-market strategy, having world-class channel management is more critical than ever. By some estimates, as many as 70% of alliances fall short of expectations for both the partners and the vendor. How do you know if your strategy is falling short?
In our second Channel Chats episode, The Spur Group's CMO, Richard Flynn, is joined by Snowflake's Colleen Kapase , SVP WW Partners & Alliances. Highlights of the conversation include: What's unique about channel management at Snowflake. Aligning channel and field sales. Co-selling versus re-selling with partners.
The landscape of channel partnerships within the tech industry has undergone a considerable transformation. In times past, channel partner relationships were relatively straightforward and linear, but as technology and buying behaviours evolve, so too must the approach towards effective channel partnerships.
As more companies today leverage partners as a vital component of a go-to-market strategy, having world-class channel management is more critical than ever. By some estimates, as many as 70% of alliances fall short of expectations for both the partners and the vendor. How do you know if your strategy is falling short?
The evolution of partnerships and ecosystems. The shift to the ecosystem model. Gauging the health of the ecosystem – how it impacts the success of partnerships. Establishing a Partner Ecosystem. Traditional metrics don’t apply when measuring the success of your ecosystem. Conclusion. Closing comments.
The usual answer to this question is: let’s hire a full-time channel chief who will build out and manage the channel partner program, but it often happens without prior determination of an acceptable ROI, an agreed-upon partner program strategy, or without envisioning the end goal in mind. It can be a win-win relationship.
New Impartner Channel Chief Advisory Board assembles powerhouse group of channel thought leaders from those who regularly generate headlines, present keynotes at top channel forums, curate leading channel events, and are trusted channel advisors for top corporations worldwide. Click here to sign up for the webinar.
Introduction Effective channel management is essential for companies looking to expand their market reach and drive revenue growth in today's competitive business landscape. This comprehensive guide will give you an in-depth understanding of channel management, its core disciplines, and best practices.
You need to re-examine the effectiveness of your channel management efforts. If you are a channel chief your primary role is to generate channel sales. Learn the five key attributes of a great channel revenue acceleration engine. Learn the five key attributes of a great channel revenue acceleration engine.
In the early days of Cloud Marketplaces, both ISVs and channel partners wrestled with ambiguity over how the Marketplace would affect software sales. For many, Marketplaces looked competitive to the channel and both channel partners and ISVs were initially resistant to the idea of integrating. What role would the reseller play?
In the early days of Cloud Marketplaces, both ISVs and channel partners wrestled with ambiguity over how the Marketplace would affect software sales. For many, Marketplaces looked competitive to the channel and both channel partners and ISVs were initially resistant to the idea of integrating. What role would the reseller play?
Benefits of a well-thought out channel partner strategy. Include the initial assessment in your channelstrategy. First steps in creating a channel partner strategy. Ensuring channel partners are the best fit for your organization. Ensuring channel partners are the best fit for your organization.
We have worked with and educated tens of thousands of Partnership and Channel professionals, and commonality across nearly 100%, is that they learn as they grow. Partner Marketing is more important than ever to every vendor’s partnering, ecosystem and channelstrategy. “, she added.
We recommend thinking about partners on an individual basis and focusing on three fundamental components: developing a clear understanding of your partner ecosystem, focusing on your unique partner business proposition, and creating a rewarding partner journey. Develop a clear understanding of your partner ecosystem. Capacity planning.
We recommend thinking about partners on an individual basis and focusing on three fundamental components: developing a clear understanding of your partner ecosystem, focusing on your unique partner business proposition, and creating a rewarding partner journey. Develop a clear understanding of your partner ecosystem. Capacity planning.
Now in its sixth year, ImpartnerCON is o ne of the world’s largest vendor-led channel industry events gathering the most influential channel leaders and industry speakers to collaborate, celebrate and deep dive into future-forward content. Maria Chien is an industry thought leader in B2B channels.
Our fifth Channel Chats episode features Raegan Wilson and Kate Caday , leaders of channel management and sales transformation at Spur Reply. Raegan owns the firm’s platform alliance relationships and leads the channel automation and optimization strategy. RAEGAN : Thank you for joining us for a Channel Chat on PX.
Effective channel management is all about driving customer wins, managing channel sales, and building market coverage. As a channel leader, it is your role to ensure you plan effectively to have the right number of partners in the right places to drive the right results. Coverage: What markets does the partner cover?
Every channel leader faces the same core problem — how do I use limited resources, programs, and people to best influence partners and meet my business objectives? What is a channel leader left to do? The changing world of channel leaders. For most companies, the channel chief is at the center of these changes.
Every channel leader faces the same core problem — how do I use limited resources, programs, and people to best influence partners and meet my business objectives? What is a channel leader left to do? The changing world of channel leaders. For most companies, the channel chief is at the center of these changes.
Building and maintaining a strong partner ecosystem is vital to drive growth and success in today's highly competitive business landscape. Channel automation optimizes partner experience, accelerates revenue, and enhances go-to-market (GTM) strategies.
We will discuss how modern technologies such as Partner Relationship Management (PRM) systems and advanced analytics simplify their implementation and offer insights on leveraging these strategies for maximum impact. This simplifies the marketing process for partners and ensures brand consistency across the entire partner ecosystem.
A channel leader must review their partner plan to ensure the strategy aligns with the company’s desired business outcomes. Through years of experience and a rigorous approach, our team of channel experts at The Spur Group have identified five essential steps to guide partner planning. Step #3 Define the required ecosystem need.
A channel leader must review their partner plan to ensure the strategy aligns with the company’s desired business outcomes. Through years of experience and a rigorous approach, our team of channel experts at The Spur Group have identified five essential steps to guide partner planning. Step #3 Define the required ecosystem need.
Have a channelstrategy from the beginning. Channel partner training and alignment across the partner organization. What should channel partners do to maintain a mutually beneficial relationship? Running a successful channel program. Kathleen Phillips’ background in channel sales. Conclusion.
Learn the importance of collaboration and best practices to optimize your channel marketing strategy and execution. Collaborative marketing strategies help organizations pool resources, share risks, and reduce costs. Collaborative marketing strategies help organizations pool resources, share risks, and reduce costs.
And I’ve been pretty involved in Marketplaces for the last five or six, that time spent at Trend Micro, a big global cybersecurity company and really spent a lot of time understanding the journey going from traditional sales models of direct in a really well-built channel to new models like Marketplace selling. Eric Elias: Yeah.
Rob Spee is a seasoned and experienced channel and alliance executive. He has created and executed channelstrategies and programs ranging from start-up mode businesses, all the way to a $350M business. Second theme: Ecosystems Rob Spee Another key theme is the word that you mentioned, ecosystem.
About half of respondents held titles in Alliances, Channel, and Partner Management. Satya Nadella, CEO of Microsoft, spoke about Azure Marketplace in his Microsoft Inspire keynote for the first time ever this year, showcasing the company’s investment in its partner ecosystem. .
About half of respondents held titles in Alliances, Channel, and Partner Management. Satya Nadella, CEO of Microsoft, spoke about Azure Marketplace in his Microsoft Inspire keynote for the first time ever this year, showcasing the company’s investment in its partner ecosystem.
About half of respondents held titles in Alliances, Channel, and Partner Management. Satya Nadella, CEO of Microsoft, spoke about Azure Marketplace in his Microsoft Inspire keynote for the first time ever this year, showcasing the company’s investment in its partner ecosystem. .
As the channel continues to shift and grow, companies are looking to revamp their executive bench and bring in new leaders. Every month, Channel Insider will highlight the big moves shaking up the channel and transforming the industry with those taking on new opportunities and others riding off into the sunset.
Mindmatrix, the leader in Ecosystem Orchestration Solutions (EOS) , like next-gen Partner Relationship Management (PRM) , partner marketing automation , channel enablement tools and alliance management software , is redefining the future of ecosystem orchestration with its AI-powered solution, BridgeAI.
They are prioritizing Marketplaces as the preferred way to transact with customers and including existing traditional channels to nurture long-standing relationships and to leverage expanded market reach. Customer demand to purchase solutions including multiple products and services will drive innovation from the channel.
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