Channel strategies Channels and alliances Engineering 
Channel Insider
NOVEMBER 4, 2024
As the channel continues to shift and grow, companies are looking to revamp their executive bench and bring in new leaders. Every month, Channel Insider will highlight the big moves shaking up the channel and transforming the industry with those taking on new opportunities and others riding off into the sunset.
PLM Alliances
AUGUST 21, 2022
In our second Channel Chats episode, The Spur Group's CMO, Richard Flynn, is joined by Snowflake's Colleen Kapase , SVP WW Partners & Alliances. Highlights of the conversation include: What's unique about channel management at Snowflake. Aligning channel and field sales. Co-selling versus re-selling with partners.
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Mindmatrix
JUNE 11, 2024
The usual answer to this question is: let’s hire a full-time channel chief who will build out and manage the channel partner program, but it often happens without prior determination of an acceptable ROI, an agreed-upon partner program strategy, or without envisioning the end goal in mind.
Magnetrix
MARCH 11, 2021
As entire populations were told to stay at home and brick-and-mortar stores closed their doors for months on end, many B2B and B2C companies lacking a solid online strategy were caught out unawares. Choosing the wrong channel partners can increase costs, limit revenue growth, and surrender market share to competitors.
PLM Alliances
AUGUST 21, 2022
As more companies today leverage partners as a vital component of a go-to-market strategy, having world-class channel management is more critical than ever. By some estimates, as many as 70% of alliances fall short of expectations for both the partners and the vendor. How do you know if your strategy is falling short?
PLM Alliances
MAY 16, 2020
As more companies today leverage partners as a vital component of a go-to-market strategy, having world-class channel management is more critical than ever. By some estimates, as many as 70% of alliances fall short of expectations for both the partners and the vendor. How do you know if your strategy is falling short?
PLM Alliances
AUGUST 21, 2022
Every channel leader faces the same core problem — how do I use limited resources, programs, and people to best influence partners and meet my business objectives? Companies now realize that a go-to-market strategy is the new path to sustained industry leadership. What is a channel leader left to do? Best select who to manage.
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