Tackle.io

MAY 11, 2023

In the early days of Cloud Marketplaces, both ISVs and channel partners wrestled with ambiguity over how the Marketplace would affect software sales. For many, Marketplaces looked competitive to the channel and both channel partners and ISVs were initially resistant to the idea of integrating. What role would the reseller play?

Channels and alliances 52

Channels and alliances Ecosystems Finance System integrators 52

PLM Alliances

JUNE 8, 2020

Effective channel management is all about driving customer wins, managing channel sales, and building market coverage. As a channel leader, it is your role to ensure you plan effectively to have the right number of partners in the right places to drive the right results. Partner capacity versus partner scoring.

Partnering capability and readiness 52

Partnering capability and readiness Channels and alliances Channel management Engineering 52

Magnetrix

APRIL 7, 2022

Have a channel strategy from the beginning. Channel partner training and alignment across the partner organization. What should channel partners do to maintain a mutually beneficial relationship? Running a successful channel program. Kathleen Phillips’ background in channel sales. Conclusion.

Co-Alliance 52

Co-Alliance Channels and alliances Channel strategies Strategic alliances 52

Tackle.io

APRIL 27, 2021

And I’ve been pretty involved in Marketplaces for the last five or six, that time spent at Trend Micro, a big global cybersecurity company and really spent a lot of time understanding the journey going from traditional sales models of direct in a really well-built channel to new models like Marketplace selling. Eric Elias: Yeah.

Co-Alliance 52

Co-Alliance Channels and alliances Partnering capability and readiness Engineering 52

PLM Alliances

OCTOBER 21, 2020

The partner value proposition represents the overall advantage a channel partner receives from selling a company’s products and solutions. Forming a strong partner value proposition should be an essential element of any channel effort (whether its recruitment, planning, program design, etc.). How you position yourself matters.

Finance 52

Finance Channel management Channel strategies Business development 52

PLM Alliances

JUNE 3, 2020

You need to manage internal stakeholders across finance, marketing, products, and the executive suite. Re-evaluate your sales channels and coverage model. Defining your sales channels is a balancing act that needs constant monitoring and adjustment. But the rewards of good channel management can fuel growth like an accelerator.

Conflict resolution and communication 52

Conflict resolution and communication Partnering capability and readiness Sales leadership Risk mitigation 52

Tackle.io

SEPTEMBER 21, 2021

About half of respondents held titles in Alliances, Channel, and Partner Management. Others included product/development, operations, finance, IT, marketing, and the C-suite. By and large, our predictions last year hit the mark, and we’ve continued to see rapid growth for this channel.

Channels and alliances 85

Channels and alliances Co-Alliance Finance Legal 85

Tackle.io

OCTOBER 25, 2022

About half of respondents held titles in Alliances, Channel, and Partner Management. Others included product/development, operations, finance, IT, marketing, and the C-suite. By and large, our predictions last year hit the mark, and we’ve continued to see rapid growth for this channel.

Channels and alliances 52

Channels and alliances Co-Alliance Finance Legal 52

Tackle.io

OCTOBER 25, 2022

About half of respondents held titles in Alliances, Channel, and Partner Management. Others included product/development, operations, finance, IT, marketing, and the C-suite. By and large, our predictions last year hit the mark, and we’ve continued to see rapid growth for this channel.

Channels and alliances 52

Channels and alliances Co-Alliance Finance Legal 52

Channel Insider

MAY 2, 2025

The channel continues to grow and evolve in 2025, with new faces assuming key positions at major organizations and others stepping away to embark on new chapters. Bell joined the organization after it acquired Secureworks, where he had served as Chief Strategy Officer. Amy Kodl will step in as interim channel chief.

Channels and alliances 92

Channels and alliances Co-Alliance Partnering capability and readiness Engineering 92

Tackle.io

NOVEMBER 2, 2023

They are prioritizing Marketplaces as the preferred way to transact with customers and including existing traditional channels to nurture long-standing relationships and to leverage expanded market reach. Customer demand to purchase solutions including multiple products and services will drive innovation from the channel.

Co-Alliance 75

Co-Alliance Channels and alliances Finance Ecosystems 75