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Channel Partnerships Evolution: Navigating in the Tech Sector

Mindmatrix

The landscape of channel partnerships within the tech industry has undergone a considerable transformation. In times past, channel partner relationships were relatively straightforward and linear, but as technology and buying behaviours evolve, so too must the approach towards effective channel partnerships.

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Channel Sales for SaaS Webinar

Channel Incentive Best Practices

Looking to take your SaaS solutions to market via the Channel? If so, join Channel Mechanics for the upcoming webinar “Channel Sales for SaaS”, with guest speakers, Justine Cross , Managing Director, EMEA Channels and Nehul Goradia , Co-Founder, Enabler ONE. – Saas Pricing models for the Channel.

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What Do Modern Deal Registration Programs Look Like?

Channel Incentive Best Practices

One of the most popular channel programs to offer to Partners is that of Deal Registration. However, in today’s channel ecosystems, Deal Registration programs cannot be deployed in isolation from other programs in your overarching Channel GTM strategy. Kate Price, Global Channel Operations Manager, Extreme Networks.

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Leveraging Channel Partners (and AWS’ CPPO) to Build a Customer-First Cloud GTM Strategy

Tackle.io

In the early days of Cloud Marketplaces, both ISVs and channel partners wrestled with ambiguity over how the Marketplace would affect software sales. For many, Marketplaces looked competitive to the channel and both channel partners and ISVs were initially resistant to the idea of integrating.

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Leveraging Channel Partners (and AWS’ CPPO) to Build a Customer-First Cloud GTM Strategy

Tackle.io

In the early days of Cloud Marketplaces, both ISVs and channel partners wrestled with ambiguity over how the Marketplace would affect software sales. For many, Marketplaces looked competitive to the channel and both channel partners and ISVs were initially resistant to the idea of integrating.

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How to Create and Best Leverage Strategic Channel Partnerships

Magnetrix

Benefits of a well-thought out channel partner strategy. Include the initial assessment in your channel strategy. First steps in creating a channel partner strategy. Ensuring channel partners are the best fit for your organization. Ensuring channel partners are the best fit for your organization.

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4 Best Practices to Lay the Foundations for Your Channel Partnerships

Magnetrix

Table of contents: Introduction: 4 best practices to lay the foundations for your channel partnerships. Best practice 1: show your channel partners you’ve done the homework - show them a plan. Getting feedback from channel partners. Analyze & outperform competitor’s channel programs. Branded merchandise.