Impartner

AUGUST 17, 2022

“ImpartnerCON is about bringing together our customers and channel authorities that represent the future of the industry— driving, defining and implementing marketing and channel strategy ,” said Brad Pace, COO at Impartner. “ Janet Schijns is a proven leader in partnerships, channels, alliances, and technology.

Co-Alliance 40

Co-Alliance Channels and alliances Channel alliances Ecosystems 40

Magnetrix

APRIL 7, 2022

Have a channel strategy from the beginning. Channel partner training and alignment across the partner organization. Co-branded content - does it give you a competitive advantage? MDF & co-op marketing. Have a channel strategy from the beginning. Aired on March 8, 2022. Commitment.

Co-Alliance 52

Co-Alliance Channels and alliances Channel strategies Strategic alliances 52

PLM Alliances

AUGUST 21, 2022

Channel management (also called channel partnership) is when two companies form an agreement where one firm markets and sells a product, service or technology for the other firm, often co-branded. By some estimates, as many as 70% of alliances fall short of expectations for both the partners and the vendor.

Channel management 52

Channel management Successful channels Channels and alliances Co-Alliance 52

Impartner

AUGUST 16, 2019

The “best practice” is a co-marketing/co-demand generation with the channel partner. Collaborative business practices have emerged as a new ISO11000 standard – turning it from an art to a science – and aimed at ensuring channel partnerships and strategic alliances are built on strategic business practices from the onset.

Channels and alliances 59

Channels and alliances Co-Alliance Strategic alliances Collaboration 59

Magnetrix

JUNE 24, 2021

Table of contents: Recruiting the wrong channel partners. Tip #1: Have a well-defined channel strategy. Tip #3: Keep a scorecard for channel partners. Evolving your channel strategy as you grow. Have the resources and mindset to support large channel partners. Are you going to co-sell?

Channels and alliances 92

Channels and alliances Partnering capability and readiness Channel strategies Co-Alliance 92

Magnetrix

SEPTEMBER 7, 2022

Today's guest, Norma Watenpaugh, has really been a visionary in the IT world for channel giants like Sun Microsystems, pre-Oracle, Fujitsu, BA Systems, and for the last 20 years, CEO and founding partner of the Phoenix Consulting Group. And co-opetition is an advanced art, I get that. 1st Thing to Check: Ecosystem strategy.

Ecosystems 52

Ecosystems Channels and alliances Co-Alliance Collaboration 52

Impartner

MAY 28, 2020

Rod Baptie , President and Founder, Baptie & Co. Rod Baptie is President and Founder of Baptie & Co., the world’s leading provider of Channel best practice and how-to information for executives in the technology and telecom industries. Theresa Caragol is Founder and CEO, AchieveUnite Inc.,

Channels and alliances 52

Channels and alliances Co-Alliance Strategic alliances Channel management 52

PLM Alliances

MAY 16, 2020

Channel management (also called channel partnership) is when two companies form an agreement where one firm markets and sells a product, service or technology for the other firm, often co-branded. By some estimates, as many as 70% of alliances fall short of expectations for both the partners and the vendor.

Channel management 59

Channel management Successful channels Channels and alliances Co-Alliance 59

Tackle.io

APRIL 27, 2021

So I head up our Strategic Alliances, notably our Technology Strategic Alliances, here at Fivetran. So today, Marketplaces sits within our alliances org. Michael Bull: Where we started, though, was it all lived in the alliances org and with product. Michael Bull: So it’s really allowed the alliances team to scale.

Co-Alliance 52

Co-Alliance Channels and alliances Partnering capability and readiness Engineering 52

Magnetrix

MAY 4, 2022

How channel management platforms increase partner engagement. Document management & co-branding. Top 3 benefits of an excellent channel management platform. Scalable channel partner training. He’s here with us to discuss: How to Select the Right Platform to Manage Your Channel Sales. Event management.

Channels and alliances 52

Channels and alliances Partnering capability and readiness Co-Alliance Channel management 52

Tackle.io

NOVEMBER 2, 2023

They’re making intelligent, data-driven decisions on when and where to co-sell with the clouds in an effort to drive brand strength, deal-level support, top-of-funnel growth, and ARR. The Cloud Marketplaces will not race to zero on fees but will invest in co-sell motions and other partner programs that make value creation the storyline.

Co-Alliance 75

Co-Alliance Channels and alliances Finance Ecosystems 75

Magnetrix

JANUARY 24, 2023

Rob Spee is a seasoned and experienced channel and alliance executive. He has created and executed channel strategies and programs ranging from start-up mode businesses, all the way to a $350M business. I might have a very robust channel strategy over a year, are these the right partners?

Co-Alliance 52

Co-Alliance Channels and alliances Ecosystems Partnering capability and readiness 52

Tackle.io

SEPTEMBER 21, 2021

About half of respondents held titles in Alliances, Channel, and Partner Management. Your cloud go-to-market includes people, processes, technology, and is a cross-functional initiative that involves alliances, sales, product, and marketing at a minimum.

Channels and alliances 85

Channels and alliances Co-Alliance Finance Legal 85

Tackle.io

OCTOBER 25, 2022

About half of respondents held titles in Alliances, Channel, and Partner Management. Your cloud go-to-market includes people, processes, technology, and is a cross-functional initiative that involves alliances, sales, product, and marketing at a minimum.

Channels and alliances 52

Channels and alliances Co-Alliance Finance Legal 52

Tackle.io

OCTOBER 25, 2022

About half of respondents held titles in Alliances, Channel, and Partner Management. Your cloud go-to-market includes people, processes, technology, and is a cross-functional initiative that involves alliances, sales, product, and marketing at a minimum.

Channels and alliances 52

Channels and alliances Co-Alliance Finance Legal 52